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Search Engine Optimization Strategies/Guides

The term Search Engine Optimization for Search Engine Optimization or SEO, describes all those procedures-procedures that need to be made in the structure and content of a website to be as friendly as possible in search engines. The ultimate goal is the high ranking of the website in search engines and increase traffic website through organic results, ie results Internet users searching on search engines with keywords (keywords) concerning the content of the website.

Details and technical The basic techniques for search engine optimization include the following :

Create or improve the content to be friendly and interesting to visitors and accessible by search engines like Google Keywords in the title and other characteristics of a page and its components (ALT, rel, title, etc.) Keywords in links from other websites towards a particular website Keywords that appear in the text of the website Popularity of a website as measured by their ranking algorithms (eg PageRank of Google)

One of the important elements that should be included on the website that helps in better ranking in search engines is the link (relevancy) between the title, description, keywords and content of each page. Key role, playing the title of each page. It should include as many of the keywords that have been defined, but the title is good to remain less than a dozen words. Search engines pay special attention to the tags h1 and h2.

The use of keywords is crucial for the labeling of a website from search engines. Although the site includes more than one page, the keywords should appear at all. Key also are the keywords to be included as many times in the body of the main text of the page (body text). This is because most search engines the "looking" in the main text. If you do not meet a keyword in the text, just ignore it.

You should also pay special attention not to become "excessive repetition" (flood) of keywords as the search engines may consider it undesirable ("keyword spam"). Once you create your text, it is necessary to see how many keywords you put in your article. The Google acknowledges the frequency of the same words about 7%.

Some of those "In 'websites believe that the page is attractive with pictures. This applies to the visitors of the page, but not for search engines, which are not capable of finding images. Yet, there are search engines pictures on the Internet. How identify the images? The answer is again keywords for each of the images placed on the website.

Internet circulate programs (usually for a fee) but also companies which subscription undertake to identify 500 or 1000 "top" keywords and to send e-mail to their users. They also give and guidelines for optimizing often free.

Controversial point, however, remain the meta-labels (META tags). Not exactly determine how counted by search engines, however, the recommendation of the experts is to be completed correctly meta labels fields for keywords and meta-description (Meta-description).

To get good results you need to do a thorough check of our main competitors and a research on keywords tools. When not done a serious work on this topic, often fails to SEO and also end up constantly in a vicious circle in which "taste keywords and not seeing results."

We must recognize that there are many more factors that may contribute negatively or positively to our effort. Among the most important is the speed of loading the page. if a page takes more than 8 seconds to load (normally always) then there are very high chances of unhappy visitor and to close.

Of course there are equally good chance this dissatisfaction lead to close your page and not to revisit.Search engines do not appreciate at all the "slow pages."

Webmaster Guideline Tools Content Guideline Help SEO Guides Bing Guidelines for Webmasters What is search engine optimization?