User:Najibafsar

Kashmir Broadcasting Corporation is trading as KBC – a UK based multilingual, independent and global satellite television channel broadcasting for South Asians across UK, Europe, Africa, Middle East and Asia.

The channel is setup by a British Kashmiri entrepreneur to highlight Jammu Kashmir and her rich culture,history and problems facing the inhabitants

The recent revolution in the communication and information technology has radically transformed the media scene by introducing a variety of new forms and formats of transferring and transmitting print, vocal and visual data across the globe.

One of the phenomena that the technological revolution has given birth to is the increasing number of independent television channels that have mushroomed all over the world bringing the most invisible parts and people out of invisibility and connecting them.

South Asia – India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and Kashmir – and South Asians settled across the world are no exception. Dozens of new independent television channels have been established over the last few decades inside South Asia and amongst South Asians across the world.

Being a rich land of linguistic and cultural diversity and plurality, the South Asian media scene has transformed over the past two decades from the ‘age of state television’ to independent reporting and programming. The satellite television channels connected South Asians across the world in a way that was never before.

Today the satellite signals are carrying and beaming programmes in almost all major languages of South Asia for the population within the boundaries of South Asian countries as well as large diasporas across the world.

In the early years of 21st century some British Kashmiris with special interest in media, academia and community development issues spotted a significant gap in the South Asian media market. It appeared that certain South Asian communities are left out of this media revolution. Since these communities are over represented in the overseas South Asians and have shared cultural and linguistic identities and economic position, they form a niche market hence a golden business opportunity

The communities referred to above include the entire population of Jammu Kashmir State along with Pahari, Pothowari and Hindku speaking Pakistanis and Indians. What makes these over 30 million peoples across three geographical and national boundaries a single media market is the language they speak. Known generally as Pahari in Kashmir and adjacent areas of Pakistan and India, Pothowari and Hindku in Pakistan, the language is virtually one with very minute variations.

The Kashmir Broadcasting Corporation, KBC is established by a veteran and resourceful British Kashmiri businessman Najib Afsar of Afsar Group.