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Satoyama capitalism
Satoyama capitalism" is an ideology that attempts to build an economic system that doesn't depend on money as a subsystem, in contrast to an economic system that assumes that the circulation of money determines everything (so to speak "monetary capitalism)

Background[ edit]
Satoyama Capitalism" is a coined word which was made by Kousuke Motani and the NHK Hiroshima team. Released in July 2013, "Satoyama Capitalism: The Japanese Economy Runs on the 'Principle of Security'" was a sensation, selling over 160,000 copies within three months of its release, and was recommended by a writer Masaru Sato and a singer Tokiko Kato. As of 2014, Money capitalism such a Japanese trend word as it is pessimistic about Japan's trade deficit. In addition, Japan's GDP per capita is one of the top 20 in the world and its unemployment rate is one of the lowest in the developed world, so Japan should not be driven by the ephemeral "money capitalism" which is focusing on of economic growth. Satoyama capitalism, as advocated by Mr. Motani, was created as an antithesis of "money capitalism". It is a practice to prepare in advance a system to keep water, food, and fuel available even when money is scarce, a network of safety and security, so to speak. Mr. Motani says that a secure network and money circulating within the region is "Satoyama" and it is also the subsystem that will create the future. However, he argues that Satoyama capitalism is not a denial of money capitalism and that it is not a simple story that country life is better than city life. The idea of satoyama capitalism has the potential to overcome not only the current money economy but also the problems of depopulation, declining birthrates and rapid aging of Japanese society. Mr. Motani said, "There is a society in Satoyama where ordinary, earnest and persistent people can live while cutting corners. The way of life in Satoyama is world-class," he said. (quote by Satoyam Capitalism)

Kousuke Motani[ edit]
Kosuke Motani (June 18, 1964 - June 18, 1964,) was a chief researcher at the Research Department of the National Research Institute of Japan, a special advisor to the Regional Planning Department of the Development Bank of Japan, and a regional economist. He was born in Shunan City, Yamaguchi Prefecture. Kosuke Motani joined the Development Bank of Japan in 1988 and currently serves as Chief senior Economist at Japan Research Institute. Motani has been known as "The Top Figure in Japan in the field of Demography and Regional Economy Promotion” in creating and presenting strategies for helping national and local governments, private enterprises and NPOs toward economic prosperity and business success. He is the author of such best-sellers as Defure no Shotai (“Silver Tsunami” or “Non-monetary deflation in Japan") and Satoyama Capitalism.Motani also graduated from the University of Tokyo with a BA in Law and acquired an MBA from Columbia University.

Various dissemination groups[ edit]
The Satoyama Consortium is promoted by Japan Times Satoyama which is led by  Minako Suematsu (Representative Director and president of the Japan Times)  and this consortium has supported practitioners of satoyama capitalism in various regions and introduced their activities to the world. Two years after its inception, this book project was started with the hope of leaving a record and consideration that would be helpful to future practitioners. Satoyama Capitalism" is the creation of a secure and future-proof local community by giving new exchangeable value to ancient and naturally derived Japanese resources in the hands of local people. In addition to assisting practitioners in realizing their vision, the Japan Times, which has a history of more than 120 years, utilizes the paper, website, and coverage network of the magazine to communicate Japan's regional development through "Satoyama".

Practices and initiatives of satoyama capitalism

Using wood as fuel   The idea came from a handmade Eco-stove that uses recycled oil cans as technological innovation (a small number of wood chips are completely burned to cook and eat a delicious meal). It was invented in Shobara City, Hiroshima Prefecture (a group that takes advantage of depopulation). (From Money Capitalism to the Age of Satoyama Capitalism, June 20, 2014.) Power generation using woody biomass pellets When wood waste, a by-product of laminated wood plants (industrial waste), is formed into pellets and burned in a special boiler,

extremely high-efficiency power generation is realized. In fact, in Maniwa City, Okayama Prefecture,

pellets are half the price of kerosene and 10% of the electricity is made from trees. (From Money Capitalism to the Age of Satoyama Capitalism, June 20, 2014.) Regarding the claim that abandoned land is not useless land, but rather rich soil that has been cultivated over many years by our ancestors (From Money Capitalism to the Age of Satoyama Capitalism, June 20, 2014). Therefore, Mr. Kosuke Motani's concern and the actual problem is that many of these terraced paddy fields are narrow and not suitable for large-scale management, and as result the bearers have started to retire New initiatives and activities (from a program produced by NHK Hiroshima).


 * Examples of meat and vegetables are "Ajizo" and "Tilling Sheff" in the town of Onan, Shimane Prefecture.
 * As an example of a freshwater fish, the "Honmoroko cultivation" in Hatago Town, Tottori Prefecture.
 * As an example of free-ranging cows, this is "Shuhama-san's Milk" in Ishizanaka, Shimane Prefecture.
 * An example of fruit is "Jam's Garden" in Suo Oshima Town, Yamaguchi Prefecture.
 * An example of barley is the "Ohezeko Cafe" in Onomichi City, Hiroshima Prefecture.
 * An example of barley is "Onomichi Hanpu", Shobara City, Hiroshima Prefecture.

Bibliography[ edit]

 * 1) 今週の本棚:伊東光晴・評 『里山資本主義』＝藻谷浩介、NHK広島取材班・著毎日jp（毎日新聞） 2013/09/01
 * 2) 長薗安浩 ベストセラー解読（週刊朝日） 里山資本主義 著 藻谷浩介、NHK広島取材班BOOK.asahi.com 2013/09/13
 * 3) 『里山資本主義』藻谷浩介・NHK広島取材班著 著者インタビューPRESIDENTS ONLINE - プレジデント 2013/11/13
 * 4) 里山資本主義が日本社会を救う 藻谷浩介月刊日本 2013/10/28
 * 5) 【関西新刊案内】藻谷浩介さん・NHK広島取材班 『里山資本主義』MSN産経west 2013/09/27
 * 6) a b ニュース 本よみうり堂 藻谷浩介氏が新刊「里山資本主義」YOMIURI ONLINE（読売新聞） 2013/09/25
 * 7) 「里山資本主義」藻谷浩介とNHK取材班、原価0円で地域再生を目指す新しいモデルがベストセラーにハフィンポスト 2013/10/23
 * 8) 『里山が持つ意味 藻谷 浩介さんに聞く　安心の種火、現代に灯そう　豊かさを考え直す」日本経済新聞2014/7/26
 * 9) マネー資本主義から 里山資本主義の時代へ 2014/0６/20
 * 10) Srividya Hasumi Nemani Fujiwara THE RENAISSANCE OF THE SATOYAMA ~The Sustainable Development and Social Capital Nexus~ 2017