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=Creative Canada=

Introduction
Creative Canada, a vision for Canada’s creative industries, which focuses on supporting Canadian creators with producing and delivering national content to international and domestic audiences. Creative Canada, was introduced by the Minister of Canadian Heritage, the Honourable Mélanie Joly, on September 28, 2017 in hopes to ensure there is space for Canadians to connect through national divisions. According to, Creative Canada Policy Framework, (2017) This is a new approach by the Government of Canada, to grow the creative economy. This new vision is an approach is to build success and progress Canada to be a world leader in the creative industries. The future economy will rely on the creative industry of Canada to foster growth and create more jobs. Honourable Mélanie Joly, claims it must invest now to have successful conditions in developing talent in both English and French. The media industry functions under the federal policy of Canada. Bruce Doern states, in Regulating On The Run: The Transformation Of The Crtc As A Regulatory Institution.

''The Canadian Radio‐television and Telecommunications Commission (CRTC) as a regulatory institution caught in the midst of massive technological change in the converging broadcasting and telecommunications industry. Focusing on the last decade. Five aspects central to current regulatory institutional analysis: 1) the contemporary nature of an independent regulator in relation to ministers, regulated interests and the public; 2) the characteristics of both quasi‐judicial and quasi‐political regulatory functions; 3) changing views of regulatory compliance; 4) changing relations between competition and other framework regulators; and 5) the internationalization of regulation both through international trade regimes and through the effects of globalization on regulated industries'' . The federal government policies strengthen existing cultural tools, setting a path to renew and introduce initiatives which help Canada’s creative industry succeed in the digital market and globally. As the Creative Canada Policy Framework states, Creative Canada platform consists of funding programs, policies and legislations. To add, Canada’s National Film Board, Council for the Arts, Telefilm Canada and the CBC/Radio- Canada are included in the works and partners of Creative Canada in achieving its main mission.

In addition, Creative Canada Policy Framework claims that the Governments responsibility is to promote Canadian identity and culture in the digital economy and that is exactly what Creative Canada affirms. Another commitment of theirs is to renew the relationship with Indigenous Peoples within media which will implement value The American media is a huge completion for Canadian media. American media becoming a global effect in Canada. Canada is at struggle for culture differentiation from Hollywood. It is paradigmatic for the developing country; however, it puts Canadian media at a disadvantage as the United States/ Hollywood, interrupts them becoming independent. This is due to the immediate expansion with the amount of funding. It is claimed Canadian broadcasters deliver American films to Canadian at a lower cost, whereas it is more to create and present Canadian content. For this reason, Americans are pushing smaller cultural content such as Canadian Media aside as they are unable to thrust. Companies such as; Netflix, Apple, and YouTube are American companies who are capture a great amount of Canadian subscribers.

In order to support Canadian content and build upon Canadian media, creative Canada is constructed on three pillars:

1. Invest in our creators and cultural entrepreneurs: all of the professionals who contribute to the creation and production of work, from artists to writers, producers and directors and their stories.

2. Promote discovery and distribution of Canadian content at home and abroad.

3. Strengthen public broadcasting and support local news.

For this to occur, in 2016 the Government announced it will invest the platform $1.9 billion to Canada Media Fund and Creative Canada. This is one of the largest process the Department of Canadian Heritage has undertaken. (Creative Canada Policy Framework, 2017).

Overview of Plan
The Canadian government recognizes and understands the benefits of a strong creative economy which is able to portray Canadian nationality. The federal governments have come up with a system of cultural procedures consisting of a policies, legislative framework, and funding programs. The municipal level has also commenced their local creative sector, assuring programs and support of the creatives industry. Discussions of Canadian content in the digital economy For Creative Canada to understand and identify the challenges of the digital transformations which ensure Canada’s culture is strong, Creative Canada Policy Framework (2017) created three questions which guide the plan.

1. What does a cultural system that supports creators and respects citizen choice look like to you?

2. How can we meet the challenge of promoting Canada’s creativity in the digital world and how can we use content to promote a strong democracy?

3. How do we support Canada’s artists, content creators and cultural entrepreneurs in order to create a cultural ecosystem in which they thrive and that will benefit the growth of our middle class at home, and help them reach beyond our borders?

Guidance and feedback was provided to the government in how Creative Canada must be crafted. The government concluded on March 31, 2017 with the mandate. During the consultations, a board participants came to an agreement that the Canadian culture must be diverse through digital media and Canadian creators must be keep in centre the governments new approach. This sector includes technology, entrepreneurial skills of creators, and business. Support from global software companies such as; Apple, Google, and Facebook, though are American companies do contribute to the Canadian media system in several ways. Incomes are distributed to these companies in support, which raised priority conflicts. Due to this Canada’s legislative charter of national culture which includes the CRTC. It has not been up to date with the digital environment’s innovations.

The Three Pillar Action
Today the digital world we live in is where consumers consume content and discover on various platforms, where there are no limits. The French- English- languages markets in media are moreover focused and challenged. This needs to be centre of approach to fulfill Canadian nationality. Screenwriters, producer, stage directors, author and any Canadian creator is to acknowledge French- English content to promote nationality. Heritage is key to build in media, as they believe in toady expanding media. The main vision of the future transformation is the way creativity and culture is guided into action together, along with three pillars:

1. Investing in Canadian creators

2. Promote and distribution

3. Support Local News and Strengthen public broadcasting

Pillar 1: Investing in Canadian creators
Pillar 1 is believing the imagination and skills of Canadian creators and to invest in their ideas, so content which is produced will stand out. Updated tools, and programs are stimulated to encourage the collaboration within Canada.

1.1 Investments
According to, the Government website, the Canada Council for the Arts claim by 2021, 25 per cent of investments will go towards creative professions. Digital Strategy Funds consisting of $88.5 million will be invested for collaborations with the government and digital technological economy. The government will also invest $675 million in 2021 for the CBC/Radio- Canada to become more engaged digitally.

Pillar 2: Promote and distribution
The federal government is to promote and distribute Canadian content (2017). How the CRTC governs the the marketplace

Simon Claus, writer of Canadian Broadcasting Policy at Issue: From Marconi to Netflix, in section of Canadian Radio- Television and telecommunications Commission (CRTC), clearly states “The federal government should intervene to counter commercial forces that are harmful to the development and protection of Canadian identity”. In perspective, social and economic changes related to film development need to be placed in a series of measures that are aimed in strengthening Canadian media, thus stabilizing the dynamism of strengthening nation identity within this growing industry. As, Claus articulates, the Broadcasting Act defines broadcasting as “a public service essential to the maintenance and enhancement of national identity and cultural sovereignty”. National infrastructure is to spread content on education, information. Canada shall place a series of tools to promote the dynamism and visibility of Canadian cultural production.

Pillar 3: Support Local News and Strengthen public broadcasting
Canadian public broadcasting is an essential part of our culture. Broadcasting news to locals at the public’s interest to keep locals connected with every regions and communities of the country. Politics, Society, and the Media by Paul Nesbitt-Larking explains, the CBC has a dual role as a regulatory agency and programming provider in Canada. The CBC presents news, documentaries, popular entertainment, and bilingual programs. However, according to, Nesbitt-Larking the CBC has not followed through for what they stand for and need to strengthen local news and public broadcasting. Glen Bannerman, president of the CAB who accused the CBC of becoming a competitor against, private sector regulators. Maccel Masse, Minister of Communications in 1991 who claimed the CBC obligations to promote Canadian unity is not being fulfilled. The political values and freedom of expression are no longer esteemed with the CBC. Nesbitt-Larking claims, the CBC needs to promote and foster national unity and cultural exchanges, to be a sufficient National Broadcaster.