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Matthew Woolman

Matt has navigated his 18-year career between multiple identities: graphic designer; design consultant, professor, writer and publisher. His education includes MFA and MBA degrees from Virginia Commonwealth University, and a BA degree from Oberlin College. Currently Matt is Chair of the nationally ranked Department of Graphic Design, where he teaches courses in experience design; design theory, strategy and management; and typography.

Matt founded PLAID Studios as an output channel for his design research and professional practice. He has produced eight books, including the best-selling Type in Motion: Innovations in Digital Graphics. His other writings and art/design projects have been published internationally in design journals and books; exhibited internationally; and included in private collections. Several of his projects have received awards from PRINT Magazine, AIGA and Art Director's Club. As Principal and Creative Director of PLAID Studios, Matt possess the unique combination of deep design expertise with strong roots in quantitative research and analysis. Most importantly, Matt is passionate about design and its vital role as a strategic business asset.