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Huggy Wuggy is a character introduced in the 2021 horror game Poppy Playtime and serves as the main antagonist of the game.

Characteristics
Huggy Wuggy is the mascot of the fictional company Playtime Co. which he is depicted by his blue fur, and razor-sharp teeth with a wide smile in a terrifying way.

Critical reception
Huggy Wuggy has become an iconic character by critics which he has been popular with young children. Screen Rant writer Czarina Gallardo stating that the internet is one of the main reasons why children acknowledged who he is and his name make him appear like a child-friendly entity. She also stated that since it initial appearance, there has been merch based on the character, with YouTube and TikTok fans creating videos, art, and other forms of content about the character and while the popularity is good for the game’s developer and fans, she acknowledged that the character look like he is from a child's cartoon however, he is quite frightening.

Magdalene J. Taylor of The New York Times stated that the character has joined the ranks of unavoidable knockoff toys and trinkets marketed to toddlers, teens and adults worldwide however, she stated that the people who sell the plush of the character don’t seem to know exactly of who he is however, they know he’s popular with children around four to nine-year-old. She also stated that there has been unlicensed plushes sold online which doesn’t differentiate them with the character. Drake Vogl, a licensing assistant at Mob said that "by November, there were already knockoff Huggy dolls" which it took the company five months from the game’s release to develop its own licensed products, giving other manufacturers ample opportunity to distribute unlicensed merchandise.