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DA Sports Factory
DA Sports Factory is a Shimla based sports goods shop having over hundreds of products. Established in 2011 by its founder Veenu Dhiman, a sports enthusiast from Shimla has been playing and promoting sports since his early age. In the year 2011, the company was established as Diwan Associates but later during 2013 the name was changed to DA Sports.

Situated in a small town of hilly state, Shimla is not so popular for sports activities. The terrains and geographical conditions of the state provided limited access to the sports enthusiasts of the town. Similarly, the business of the company struggled until 2017 having limited finances. In 2021, the company started manufacturing of cricket bats in Shimla. This was a turning point in the history of DA Sports Factory as they were the first in Shimla to manufacture bats.

During Mahendra Singh Dhoni's vacation in Shimla, Veenu Diwan, Founder of DA Sports Factory gifted him 4 bats manufactured by his company. The bats were appreciated by Dhoni and the word went over the town. DA Sports Factory jumped to its peak after their viral pictures with Dhoni. The company not only got orders locally but also from New Zealand and Nepal. The company now has dealership with Nivea, Spartan, Yones and other sports manufacturing companies.

DA Sports Factory now has 3 franchise in Himachal and also started a gym named DA Fitness in Shimla where popular film star Nawazuddin Siddiqui has also worked out. The gym comprises of elite class people of Shimla consisting of businessmen, IAS officers and others.