User:Nautical Nomad/Evaluate an Article

Which article are you evaluating?
Loyalty marketing

Why you have chosen this article to evaluate?
Loyalty marketing is essential to retaining customers which rather than constantly cycling through new customers which is five times more expensive. Companies need to understand how important each individual customer is and why losing a customer is not something to be shrugged off.

Evaluate the article
Multiple citations link to an error page, and at least one is just another Wikipedia article. It seems to focus primarily on strategies and examples from 50 years ago while not giving many modern examples. Speaking of examples, the article is made up almost entirely of examples instead of much actual information. The "history" section is only examples and lacks an explanation of the origin of the concept. It seems like many of the claims made are not backed up by sources which indicates opinion or hyperbole.