User:Navaz33/Pinkwashing (breast cancer)

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Pinkwashing is a form of cause marketing that uses pink ribbon logos. The companies display the pink ribbon logo on products that are know to cause cancer. The Pink ribbon logo symbolizes support for breast cancer-related charities or foundations. [[ article Pinkwashing (breast cancer) ]]

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The 'pink ribbon' first originated from a woman named Charlotte Hayley in 1992. Charlotte hand made and dispensed peach colored ribbons with informational cards that read " The National Cancer Institute annual budget is $1.8 billion, only 5% goes for cancer prevention. Help us wake up our legislators and Americans by wearing this ribbon". Companies such as Susan G. Komen had used the ribbon but the ribbons became most popular when Esteé Lauder agreed to place the bright pink ribbon on all the products across the United States.

To detect 'pinkwashing' some questions to ask are "How much money is going to breast cancer research?, What company will get the funds?, and Does the companies mission reflect the marketing done?" As the largest organization monetizing breast cancer, Susan G. Komen Foundation and its licensing of a proprietary trademark is running the "pink ribbon" logo and slogan on a wide range of products. It has drawn close scrutiny over 'pinkwashing' products.