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Bulls Eye was started in Pune by Mr. Atul Gopal, an alumnus of College of Engineering, Pune and IIM-Calcutta to coach young aspirants for the Common Admission Test(CAT) of the IIMs. Though it had begun its operations with coaching for the CAT, over time, it diversified into training for GRE, GMAT, CLAT and Bank PO exams. Bulls Eye’s success helped it expand its operations to cover many Indian cities which now have 12 Study Centers. These Study Centres provide coaching for CAT, GRE, GMAT, CLAT and Bank Exams in Chandigarh (2), Panchkula, Patiala, Pune, Nasik, Ludhiana, Yamunanagar, Ambala, Jammu, Varanasi and Bilaspur.

It offers Regular Classroom Programs, E-learning programs, MOCK Tests and Test Series for its students. Bulls Eye also makes available its offerings in the online space. There is an annual Bulls Eye Scholarship Test to help meritorious but needy students pursue their preparation for the CAT.