User:Nawatthongmee/sandbox

History of the brand

Greyhound was founded in Bangkok by four friends with no training in fashion or food, and no grand ambition. It was created by a wide range of interests from arts, music to architecture, Greyhound is created by sharing aesthetics. First one, Bhanu graduated in graphic design from London and started off his career in Advertising at Leo Burnett. Second, Vitchukorn Chokedeetaweeanan. Designer for Greyhound Women's wear. Finishing her first degree in Interior Design from Silapakorn University. Last is Jitsing Somboon Brand Creative Director Playhound. Jitsing is one of Thailand's well-known fine artists. With a degree in Fine Art from Silpakorn University.

Few years later, Greyhound become a new brand that know as unique creativity. The friends did not set out to create a brand but they grew into one. Why "Greyhound" Because it invokes the image of a soft, sleek and full of spirit. Most of all, a man's best friend. Greyhound first opened the door in Bangkok to selling men casual wear. The first Greyhound store was a happy accident.

Store Situated at Siam Center - the most fashionable mall in Bangkok nowadays - the Greyhound store was first opened by selling collection of men wear and established a new trend of cool wear on the Bangkok fashion scene. The space was small. It is around 50 square meters and the area is very grey. Grey concrete is all around the place.

After the brand became well-known to people, Greyhound created Playhound for a second branch. It is for younger people clothes with modern, casual and young style.

Today

There are thirteen shops of Grey opened and also nine cafe’s and restaurants in Bangkok.

Today, many countries in the world have their branches such as South Korea, Singapore, Indonesia, Vietnam, Japan, Switzerland, Austria, Russia and Israel.

Difference of Greyhound and Playhound

Greyhound

Stylish + Sophisticated + Creative + Contemporary

Modern and minimal clothes and accessories. It is mostly for working people or elderly people who need the feeling of luxury and style. The price is more expensive than playhound. It is largely influenced by graphic design. The clothes is designed in high quality and the design of clothes is balanced in detail and color. It can be worn for a long time even though the trend has changed.

Playhound

Playful + Cheeky + Teen Spirit + Sporty Street Style

Youth is a characteristic of Playhound. Example of the Playhound man/boy might roll out of bed, throw on whatever's on the floor and skateboard to band practice while the Playhound woman/girl might put on a red lipstick, mix-and-match a devil-may-care manner and scream the night away at an indie-rock concert.

References http://www.greyhound.co.th/ www.cb.rmutk.ac.th/documents/Greyhound.ppt