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Vipshop, formerly Vipshop.com, is a Chinese e-commerce site specialized in online discount. The company operated in Guangzhou, Guangdong was listed on New York Stock Exchange (NYSE) on March 23rd, 2012. however has since been surpassed. As of 2017, Vipshop had 52.1 million customers, and there were 269.8 million orders for the year 2016. Following Tmall and JD.com, it is now the third largest e-commerce site in China.

According to the US Fortune magazine, VIP.com ranked the 115th in its 2017 China 500 listing as well as the top 3 B2C e-commerce retailer. The 2017 Top 250 Global Powers of Retailing co-authored by Deloitte and STORES Media listed VIP.com as the world’s fastest growing retailer. And in BrandZ™ Top 100 Most Valuable Chinese Brands 2017, VIP.com ranked 40th.

History

 * December 8th 2008- Vipshop.com went online
 * 2010 & 2011 - Completed 2 rounds of VC financing at 70 million US dollars
 * March 2012 – Listed on New York Stock Exchange (VIPS)
 * November 2013 – Transferred to new domain name VIP.com
 * September 2014 – Launched VIP International
 * 2015 – Began to run its own logistics & distribution system
 * 2016 – Launched internet financing business ”Weipin Hua”
 * 2017 – Announced to spin off financing service and reconstruct its logistics business

Sales Model
According to iResearch, VIP.com's online discount sales model is one of the three mainstream e-commerce models in China (the other two are market place model of Tmall and general B2C model of JD). And VIP.com is ranked No.1 in China's online discount market with 38.1% market share.

According to the 2015 Q3-2016 Q4 “China B2C online shopping market share monitoring report” released by Analysys, VIP.com has ranked No.3 in terms of B2C market share consecutively for the last 6 quarters. VIP.com has become the world’s largest flash sale platform as well as the third-largest online retailer in China.

Metrics
According to VIP.com, over 20,000 brands have cooperated with VIP.com, serving more than 300 million users across China; of the total, more than 2,200 brands have developed exclusive online cooperation with VIP.com. Following Tmall and JingDong, VIP.com is now the third largest e-commerce site in China.

In 2016, VIP.com reported annual net revenue of US$2.73 billion and a total of 269.8 million orders.

As of March 31st, 2017, VIP.com had been profitable for 18 consecutive quarters.

With over 50,000 employees and 2.1 million square meters of warehouse space, Vipshop has built a sizable and growing base of customers and brand partners.

Logistics System
VIP.com has established a comprehensive logistics system covering most parts of the world.
 * Over 250 highway transportation routes
 * Strategic partnerships with airlines
 * Exclusive air freight space
 * A comprehensive storage and distribution system with over 2,500 distribution sites and 20,000 couriers nationwide in China
 * 16 depot warehouses both at China and abroad.

Financial Services
VIP.com is building a one-stop finance service platform to provide users with services of financing, supply-chain financing, payment, financial management and insurance. The new business will sustain VIP.com’s overall development as a new growth engine.

Internet Finance Division was founded at the end of 2015. With one year’s development, “VIP Expense”, a consumer finance product, had attracted 5 million new users. Currently, 15% of orders at Vip.com are paid through the “VIP Expense”.

During the “12.8” Anniversary celebration sales period in 2016, the average transaction value per customer paid through “VIP Expense” was 45% higher than that of the overall transaction and the user activity rate improved by 27%.

In 2016, the average monthly new user growth of “VIP Expense” stood above 30%.