User:Nealehs/Jeans

SchultzJeans is a UK based manufacturer of jeans and underwear primarily for male customers. Products are designed by the company founder, Richard Schultz, and his father Otto Schultz - a native hungarian who emigrated to the UK just before the communist takeover.

The inspiration for the company was the invention by Otto Schultz of the Schultz Strap (international patent applied for) which fixes inside the front waistband of the jeans across the fly opening and replaces the belt. This allows the jeans to be worn with the fly open, allowing people to show off their underwear as is the fashion for young men.

The jeans and underwear are manufactured in Europe with design work carried out in Manchester. The products are intended for a wide market however in the UK several gay magazines have picked up on the designs as being of interest to their readership.

Marketing
The company has no sales force and no shops and relies entirely upon Internet sales.

With no outside capital Richard Schultz put initial development funds into photography that would be iconic rather than merely functional. The first photo shoot was done in South Africa producing images that were immediately taken up by a number of magazines for their front covers.



--Neale Hayward-Shott 17:24, 25 July 2007 (UTC)