User:NectarOM14/sandbox

Nectar Online Media is a marketing personalization SaaS company serving small & medium sized enterprises based in Dallas, Texas. NectarOM’s suite allows marketers to grow engagement, loyalty, and revenue. Nectar’s key differentiators are: 1) easy to use software, 2) all-in-one suite for everything marketers need, and 3) affordable, flat pricing.

History
NectarOM was founded on the premise of helping small and medium enterprises compete with large enterprises. Consumers have become accustomed to the capabilities large brands, such as Amazon.com, Best Buy, and others, bring in the areas of customer experience management and marketing personalization.

However, small and medium enterprises face a significant resource challenge. The marketing departments are often stretched thin with a shortage of people, expertise, and budget. In addition, the software suites from large software providers are often expensive, take 12-18+ months to deploy, and are complex to use.

The Nectar suite was built from the ground-up by marketers for marketers. The Nectar Online Media suite of products makes it easy for marketers to build powerful and highly accurate marketing personalization profiles and helps these brands improve the overall customer experience to make their shoppers happier. The result is increased engagement, loyalty, and revenue for the brands.

Nectar's Products
Nectar Online Media offers a wide variety of software products to help small to medium size enterprises create omni-channel campaigns, track their website behavior, build customer profiles, and manage customer data. The software products that Nectar provides are:

NectarConnect
 * NectarConnect allows enterprises to combine their various and disparate sources of customer data into one dynamic and all-inclusive location. Some of NectarConnects key features include:
 * Compiling and processing data from Facebook.
 * Easily integrating data sets from some of the largest platform providers.
 * Utilizing mobile and web click tracking technology.
 * Appending third party data sets to create an even more inclusive data profile.

NectarEssence
 * NectarEssence is a recommendation system that generates real-time personalized customer content and communications. The key features of NectarEssence include:
 * Enhanced customer profiles that update themselves with the customers' real-time life events.
 * An optimized customer lifecycle that generates deals, offers, and recommendations based on the lifecycle of every individual customer.
 * Adaptive algorithms that adjust to the quality and quantity of the data as well as the various lifecycle stages of each customer to offer optimized real-time recommendations.
 * Quick deployment of this product allows you to be running and delivering results in under 30 days and it integrates easily with your website.

NectarEngage
 * NectarEngage is a software tool that enables marketers to easily execute campaigns on various channels. NectarEngage's key features include:
 * Deployable email and website campaigns that allow marketers to focus on the message and hyper-personalize it to their audience.
 * Event and scheduled emailing which syncs with the recommendation capabilities of NectarEngage to send emails once an offer to customer match has been made.
 * Website and Mobile real-time recommendations that are created whenever a customer visits your website and the offers are tailored to each specific visitor.
 * Easily integrated visitor tracking capability that will capture behavior for every customer that visits your site.

NectarInsights
 * NectarInsights allows you to mine the rich and useful data from social media to allow you to better understand what your customers like: Key features of NectarInsights are:
 * Pre-defined quick views allow you to see the most relevant information for you and gives you the option of altering the information you want to see.
 * Drill-downs within the data allow you to look further and see more specific information via filtering.
 * Life-Event summary eliminates the need to follow individual customer pages and now provides overviews of the number of life events that have recently occurred.
 * Detailed like and interests are outlined and easy to see based on what customers like, what pages they follow, and what brands they prefer.

Articles and Honorable Mentions

 * Nectar Online Media recently published an article in Direct Marekting News about marketing executives and their thoughts on big data as well as the results they have achieved through utilizing it. To find the article follow this link: http://www.dmnews.com/what-marketing-executives-really-think-of-big-data/article/322236/


 * Nectar Online Media has published an article on exploreB2B's website discussing the transition from companies taking sets of big data and converting it into hyper-personalized customer information. Find the original article here: https://exploreb2b.com/articles/from-big-data-to-hyper-personalization


 * Nectar Online media published an article on Business2Community in which they discuss the true ways to gauge the ROI on social media. Find the article here: http://www.business2community.com/social-media/social-media-roi-hmmm-0440478


 * Nectar Online Media published an article in Yahoo! Small Business Advisor talking about the business term "Predictive Social Commerce." To learn more about "Predictive Social Commerce" read the article:http: //smallbusiness.yahoo.com/advisor/predictive-social-commerce-133540111.html


 * Nectar Online Media performed a social media study in February of 2013 to find out the future of popular social media sites. The article can be found here: http://www.businessinsider.com/heres-how-to-measure-twitter-influence-2013-2


 * Nectar Online Media's social media study was referenced in a Marketing Charts article that wrote about social media is more of a strategic priority than it is a revenue driver. Find the whole article here: http://www.businessinsider.com/heres-how-to-measure-twitter-influence-2013-2