User:NeekoDavis/sandbox

RAD Soap Co. is an Upstate New York body care company specializing in natural and botanical soaps and lotions. Founded in 2009 by Susan Kerber, Rad Soap has found success in creating natural products geared towards healing and providing relief for a number of different physical ailments.

Susan Kerber developed the company with her sons, Zachary and Maxwell. As a child, Zachary suffered from a severe case of eczema. Over many years, Sue created home remedies to treat her son's condition, repairing his skin more effectively than any of the medications prescribed by doctors. Kerber found that a blend of natural oils combined with virgin hemp seed oil provided the relief she and her son had sought for so many years. Her success in healing her own child eventually lead to the creation of the RAD Soap Co.

Kerber began by selling her homemade products at the Troy Waterfront and Schenectady Green Market. She focused on selling to fellow mothers of children with eczema, learning more about what best treated the condition. Soon, Kerber added a variety of body care products in addition to her eczema cream.

Initially, the company was criticized for its bold use of the Hemp leaf in their marketing. However, as support for the hemp and cannabis movement increased, the company gained loyal customers who believed in the health benefits of the formerly taboo plant. Through the unique marketing and hemp based formulas, RAD has developed a cult-like following from those who have experienced the product's results.

In December of 2010 a Team Leader from Whole Foods found RAD Soap Co. at the Troy Waterfront Farmer's Market. To the industries surprise, Whole Foods embraced the edgy marketing and RAD became a vendor partner to one of the largest grocers in the country. Since 2010 RAD has expanded throughout the Whole Foods' northeast regional locations.