User:NeilanTyree

I'm based in Los Angeles -- or, as I prefer to say -- smack dab in the middle of Hollywood.

I'm originally from Florence, Alabama (which I love to visit as often and for as long as possible) and adopted New Orleans as my other home town since that WAS my second town to live in (as a student at Tulane University).

I've spent the last 25+ years working with and for some of the biggest and best advertising agencies in the world (including Chiat/Day, JWT, Merkley Newman Harty, Euro RSCG, McKinney & Silver, Kirshenbaum Bond & Partners and numberous others. Through the years, I was also privileged to work with truly the best and the brightest (and, in some cases) the most... Well, not every genius is fabulous! But if you were to review the Who's Who of advertising's best leaders for the second half of the 20th Century through today? You'd find many of my bosses or peers on there. And I've probably at least met most of the rest.

I continue to enjoy both my wide network throughout the industry (folks do tend to stay in touch -- or at least return my calls or notes -- because I've spent the last several decades helping my employers and/or clients amass some $6 billion in new billings wins from some of the most powerful and impressive companies and brands in the world.

Today, I continue to compete in the thrilling "new biz" sector, now on behalf of a select portfolio of clients that includes a purposefully VERY different slate of firms -- one that I remain "on standby" for is arguably one of the most powerful and prestigious in the world, and those current clients who occupy most of my day-to-day activities at present include an extraordinary and very high level Executive Brand Strategy firm based here in Los Angeles; an astonishingly nimble and wildly creative boutique that is another testament to its Minneapolis-base design ethos and skills with unsurpassed technology savvy (that matches their incredible creative and strategic chops); a regional leading full-service agency with an illustrious past and, courtesy of new leadership, an undoubtedly equally as gleaming future; and a leader in the celebrity/expert marketing field that's on the fast track courtesy of some extremely high profile AOR accounts...and with new ones in the works.

Those who know me best (and the longest) are well versed in my advertising triumphs (and disasters!) and are, for the most part, particularly glad that I now also spend at least half my professional time on my "more personally creative" efforts -- collectively grouped under the Entertainment heading. I'm currently working on several key initiatives as a producer and writer -- some quite on my own, others in highly collaborative and already rewarding partnerships.