User:Neilleyden/sandbox

Lean Scaling is a methodology to allow companies grow their business internationally in a lean and cost-efficient way, taking advantage of digital tools and technologies that enable running a business across many geographic territories seamlessly. Cloud technologies and using them effectively are a central part of the Lean Scaling methodology. But the methodology also encompasses processes and techniques that will ensure best practice in terms of scaling your business internationally taking into account the geographic, legislative, fiscal and regulatory environments globally. It also engrains constant evaluation and iteration to allow companies’ respond to their customers requirements in unique geographic territories. This may mean tailoring or localisaing your product or service for different markets – including different price points, different marketing messages or indeed, a different type of product or service.