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Objectives of Development Communication

Development communication addresses the relationship of humans to their environment. Development communication is what communication ought to be, based on the moral and ethical systems of various cultures.( Flor, 2007)

The practices and processes in the world – developing economies

Development economics is a branch of economics which deals with economic aspects of the development process in low-income countries. Its focus is not only on methods of promoting economic growth and structural change but also on improving the potential for the mass of the population, for example, through health and education and workplace conditions, whether through public or private channels. Bell, Clive (1987). "development economics," The New Palgrave: A Dictionary of Economics, v. 1, pp. 818, 825.

Specifically required and area that need development communication

SEC. 1. Title This Act shall be known as the “The Responsible Parenthood, Reproductive Health and Population and Development Act of 2011.” (http://rhbill.org/about/rh-bill-text/)

SEC. 3. Guiding Principles

The following principles constitute the framework upon which this Act is anchored: 7. The provision of reproductive health information, care and supplies shall be the joint responsibility of the National Government and the Local Government Units (LGUs); (http://rhbill.org/about/rh-bill-text/)

Actual experience in developmental communication issue at large.

SEC. 24. Right to Reproductive Health Care Information The government shall guarantee the right of any person to provide or receive non-fraudulent information about the availability of reproductive health care services, including family planning, and prenatal care. ( http://rhbill.org/about/rh-bill-text/) The DOH and the Philippine Information Agency (PIA) shall initiate and sustain a heightened nationwide multi-media campaign to raise the level of public awareness of the protection and promotion of reproductive health and rights including family planning and population and development. ( http://rhbill.org/about/rh-bill-text/)

Defined as the guidelines and rule or policy –

-	Translate the bill in the vernacular so that people can understand in his/her own language -	Information should be complete and comprehensive, not selective e.g. do not simply focus on specific or merely controversial sections of the bill. -	Allow the women to talk about what is best for them

A framework to see how the effort and the communication works The Demand side: Reproductive Health Care Awareness-Raising Women have an unexpectedly high level of reproductive disease, they also had very low level of health awareness and a very low level of healthcare. Information don’t function in isolation and a health awareness-raising program needs to be an essential part of the framework. (www.popcouncil.org/pdfs/integrate.pdf)

What the government considers "fraudulent" will determine the extent of freedom of expression allowed to those who do not agree with its policies. (http://www.consciencelaws.org/issues-legal/legal055c-1.html#34.)

Objectors who have drawn attention to potentially abortifacient or embryocidal effects of drugs and devices have sometimes been accused of providing "misinformation." Those who have refused to facilitate procedures to which they object by offering contact information for a service provider have been accused of withholding information. (http://www.consciencelaws.org/issues-legal/legal055c-1.html#34)

Reference:

Flor, Alexander (2007). Development Communication Praxis. Quezon City: University of the Philippines Open University. ISBN 978-971-767-200-7.

Bell, Clive (1987). "development economics," The New Palgrave: A Dictionary of Economics, v. 1, pp. 818, 825.

http://rhbill.org/about/rh-bill-text/

(http://www.consciencelaws.org/issues-legal/legal055c-1.html#34)

(www.popcouncil.org/pdfs/integrate.pdf)