User:Neuralia/sandbox/bpurpose

Business purpose refers to the wider, long-term goals of a commercial enterprise, which may substantially differ from its mission statement, the latter generally representing a simplified, operational version of the former. The concept makes part of the ethical framing of a business, together with notions such as vision, mission, and values The term gained media attention in recent years as a result of Milton Friedman's essay on the subject, originally published in the New York Times Magazine in 1970. Business purpose has been proposed to exist in one of two forms: current purpose, or mission; and future purpose, or vision.