User:Nevillezb/John Groves (Komponist)

John Groves (* 9. August 1953 in Hamburg) ist a composer and music producer for advertisements and sonic communication, as well as a leading consultant in the area of audio branding.

Biography
John Groves was born in Hamburg on the 9th of August 1953 as the son of British parents. He grew up in Slough, England. At the end of the 1970s, he moved to Sweden, where he made his first foray into the area of music production for advertisements. In 1983, he moved to Hamburg and founded the firm, GROVES Sound Communications. In 1985, he was consulting for the WDR (West German Radio) and the NDR (North German Radio) and developed unique sonic identities for them. In 1988, he developed Sound Branding for DEA. He is also the President of the (CC) Composers Club e.V.

Advertising
John Groves has been actively producing music for advertising since the 1980s. Alongside orchestral works for Berliner Kindl and the 25th anniversary of Audi Quattro, he's written brand themes for firms such as DEA, VISA, Bacardi, bonprix, Mentos, Melitta, Bitburger and Wrigley’s, among others.

Sound Branding
Groves has been active in the area of Sound Branding since the early 1990s. He has developed and realised Sonic Identities for EnBW, LBS, Winterthur Versicherung, Austrian Airlines and koelnmesse. He has held workshops and consulted for brands such as Mercedes-Benz, T-Com and the Volksbank Raiffeisenbank.

Vorträge
John Groves appears regularly as a lecturer at the Hamburg School of Ideas, at the Miami Ad School as well as at many Universities and technical colleges in Germany and the rest of Europe.

Additional Info
In 2003, he produced a CD featuring the music of Vicky Leandros, sung by Mikis Theodorakis with the Camerata Orchestra in Megaron.

In 1996, the song Heard it all before, written by Groves, was sung by Al Jarreau at one of Sir Peter Ustinov's Galas. In the same year, Groves also write the musical "Edgerounder"

Publications

 * comMUSICation - From Pavlov’s Dog to Sound Branding, Oak Tree Press, Irland 2011.
 * „A Brand Sound Trade Association as a Growth Accelerator - Generic Arguments for Sound Branding“. In: Bronner, Hirt, Ringe (Hrsg.): Audio Branding Academy Yearbook 2009 / 2010, 2010.
 * „A Short History of Sound Branding“. In: Kai Bronner, Rainer Hirt (Hrsg.): Audio-Branding - Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft, 2007.
 * „Sound Branding – Strategische Entwicklung von Markenklang“. In: Henning Meyer (Hrsg.): Marken-Management 2008/2009 - Jahrbuch für Strategie und Praxis der Markenführung, 2007.

Weblinks

 * John Groves' Website