User:Nichesoftek

While we learn only 10 per cent of what we read, 20 percent of what we hear and 30 perccent of what we see, we learn a whole 80 percent of what we EXPERIENCE. – William Glasser.

A deluge of competitive messaging is being launched at the consumer at every touch point. At home, at work at play – information today is available on the go.

As a reaction to this consumer has matured to demand higher quality, better service, and more importantly, customization. The outcome has been that consumers have become research – oriented. This heightened intelligent consumerism, coupled with intense competition from domestic as well as international brands, all of them more or less claiing similar core product values in their messaging, and of course the thunderstorm of recession, has left little breathing space for today’s marketers.

We have to look for minimal spillover with maximum influence. The three factors driving this trend are measurability, focus and innovation. The world is getting smaller and the market is getting bigger. Yet this is in synergy. The future is consumer specific and not location specific.