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The Lonely Dodo is an award winning 2013 two dimensional animation, created by the collaboration of the international charity the Durrell Wildlife Conservation Trust and the Academy Award winning animators Aardman Animations and marketing and communications agency The Frameworks.

Awards
The Lonely Dodo

has been nominated for the annual Third Sector Excellence Awards 2013

ABOUT TSE

in the category for the “Best Use of Digital Media” award and the category for the “Communications Campaign” award, winning the award for "Best Use of Digital Media"

The judges commended the campaign for its combined use of the short film, written & directed by Matthew Walker, the Dodo’s Twitter page and the dedicated website. The film has been viewed more than 250,000 times on YouTube since its launch in late April and in the first four weeks it helped to secure 55 regular givers worth an estimated £27,216 over their donor life cycle. Well done Dodo!

(Winner of the "Best use of Digital Media" at the "Third Sector Awards for Excellence" 2013)

Why did it win?

The film has been viewed more than 250,000 times on YouTube since its launch in late April. In the first four weeks it helped to secure 55 regular givers worth an estimated £27,216 over their donor life cycle. The campaign has been featured on the BBC website and in a blog on the Huffington Post website.

The Chartered Institute of Marketing,

Best Use of Media

and

Judges’ Choice

Availability
The Lonely Dodo is currently available to view on it's own internet site

, Social media sites (such as Facebook, (over 1371 likes)

Twitter (over 1030 followers)

in the short time it has been available

and YouTube (over 271,256 views)

HIGHLIGHTED FOR UPDATE

(from which it has received over a quarter of a million views),

Ardman director Matthew Walker said: “It was a truly wonderful experience working with Durrell to create The Lonely Dodo. They gave us the freedom to produce what we hope is a funny and informative Film, which is significantly enhanced by the exceptional vocal talents of Stephen Fry and Alistair McGowan. We really hope that it reaches the global audience it deserves!”

HIGHLIGHTED TO REVIEW STATUS

and has indeed been reported on by local, national and international press.

BAF2013 (Bradford Animation Festival).

as well as animation Industry and environmental publications and magazines

The Great Dodo Exhibition.

, The Lonely Dodo is also currently being broadcast to the general public between April and October of 2013,

as part of "The Great Dodo Exhibition"

(the first in the world to have a variety of Dodos on display by award winning

internationally renowned bird Taxidermist Carl Church).

Synopsis
It is a fictional account of the last dodo in Mauritius (and as such on Earth) before it's impending extinction in 1662 (just under 100 years since it's discovery in 1598). Running time four minutes long Budget The total budget for planning, design and implementation for the first year was about £40,000. This comprised all agency fees and media costs, including planning and design of the campaign brand.

Plot summary
Narrated by the Mascarene Grass Frog (voiced by Stephen Fry) is the tale of the last remaining dodo's (voiced by Alistair McGowan) search for another dodo.

Significance
As emphasised by Sir David Attenborough when he said "I do assure you, that the world needs Durrell."

The Lonely Dodo is highlighting the growing importance of supporting the cause Durrell is fighting, in the prevention of endangered species from extinction.