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Area9 Lyceum
Area9 Lyceum ApS is a cloud-based adaptive learning software provider headquartered in Copenhagen, Denmark and Chestnut Hill, Massachusetts. The company is privately held by the four founders with a significant equity stake by The Danish Growth Fund.

History
Ulrik Juul Christensen, M.D., Khurram Jamil, M.D., Asger Alstrup Palm and Tommy Olesen founded Area9 Aps in 2006. Their goal was to build upon the research of Christensen, a medical doctor who was studying the effect of adaptive learning on medical training. In 2007, Area9 Aps began partnering with McGraw-Hill Education. In 2013, McGraw-Hill Education acquired a 20% equity stake in Area9 ApS. The remaining 80% of Area9 ApS was sold to McGraw-Hill Education in 2014 at which time the founders formed Area9 Learning ApS to concentrate on corporate training and professional development. In 2017, Area9 Lyceum ApS was formally established within Area9 Group as the successor to Area9 Learning. In 2018, the Danish Growth Fund, Denmark’s state investment fund, invested $30 million in Area9 Lyceum. This amount was the fund’s largest ever.

Products
In 2009, together with McGraw-Hill Education, Area9 Aps released its first major adaptive learning product, LearnSmart. In 2013, again with McGraw-Hill Education, Area9 released LearnSmart Advantage, a suite of products that included SmartBook, an electronic textbook that continually quizzes the reader. As of September 2019, there have been 22.5 million users of LearnSmart products in higher education. In 2019, Area9 Lyceum released Area9 Rhapsode™, its fourth-generation adaptive software platform.

Advisory Board
Area9 Lyceum’s advisory board consists of 15 people including psychologists Angela Duckworth, Anders Ericsson and Jim Stigler; venture capitalists Deborah Quazzo and Tony Miller; educators Doug Lynch and Esther Wojcicki; and scientist Todd Rose.