User:Nikoulacatherine/Anheuser-Busch

"Up for Whatever" beer campaign controversy
Following social media outrage that the label triggered, Bud Light’s vice president Alexander Lambrecht addressed the situation via Twitter, first saying that the slogans were meant to promote brand engagement in a “positive and lighthearted way”, but that the company had “missed the mark” with their "Up for Whatever" slogan. He ended his message by saying that they would “never condone disrespectful or irresponsible behavior”. His message was followed by a Twitter response from Lisa Weser; the former head of communications and marketing for Anheuser-Busch InBev, who also responded to the situation via Twitter. Her response repeated Alexander Lambrecht’s concluding message.