User:Nili02/sandbox

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 * User sandbox

Amnon Golan is an international advertising specialist, communication strategy expert, conceptual thinker and creative explorer. He is the Vice President strategy for Central and Eastern Europe at Y&R advertising.

Born November 10th, 1973, in Jerusalem, grow up in Buenos Aires, Mexico City, Tel Aviv and Moscow. Over 13 years of Adverting knowhow, working for major brands in different markets, with different agencies. Leading new business pitches and re branding. Creating new approach in communication strategy by moving strategy from simple mapping to thought provoke thinking and storytelling narratives.
 * Background

Joined Euro RSCG (today HAVAS) 1999 as a copywriter, moving to a creative planning position while establishing one of the first digital agencies. Strategic planner at McCann Erickson, Senior planner at Ogilvy and Mather, head of planning at GNS (2005) Vice president Strategy at Grey ( 2005) and for the last servile years he is the vice president strategy for central and eastern Europe at Y&R (2010), based in Prague and in Moscow.
 * Advertising career

•Created FameBrand; a model of how turn brands into celebrities by moving brands thinking from love for the brand to sex appeal. Doing all to become part of pop culture. Doing it by moving strategy from mapping and insights to inspiring breakthrough ideas
 * Revolution of strategic planning discipline


 * Video


 * External links