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Impression Management in the Workplace
In professional settings, impression management is usually primarily focused on appearing competent, but also involves constructing and displaying an image of oneself that others find socially desirable and believably authentic. The process includes a give and take; the person managing their impression receives feedback as the people around them interact with the self they are presenting and respond, either favorably or negatively. Research has shown impression management to be impactful in the workplace because the perceptions co-workers form of one another shape their relationships and indirectly influence their ability to function well as teams and achieve goals together.

In their research on impression management in a leadership, Peck and Hogue define "impression management as conscious or unconscious, authentic or inauthentic, goal-directed behavior individuals engage in to influence the impression others form of them in social interactions." Using those three dimensions, labelled "automatic" vs. "controlled", "authentic" vs. "inauthentic", and "pro-self" vs. "pro-social", Peck and Hogue formed a typology of eight impression management archetypes. They suggest that while no one archetype stands out as the correct or ideal way to practice impression management as a leader, types rooted in authenticity and pro-social goals, rather than self-focused goals, create the most positive perceptions among followers.

Workplace leaders that are publicly visible, such as CEOs, also perform impression management with regard to stakeholders outside their organizations. In a study comparing online profiles of North American and European CEOs, research showed that while education was referenced similarly in both groups, profiles of European CEOs tended to be more professionally focused, while North American CEO profiles often included broader context, with references to public life outside business dealings, including their social and political stances and involvement.

On a smaller scale, many individuals choose to participate in professional impression management beyond the sphere of their own workplace. This may take place through informal networking (either face-to-face or using computer-mediated communication) or channels built to connect professionals, such as professional associations, or job-related social media sites, like LinkedIn.