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The Kolkata based, Khadim India Limited has a huge presence in the footwear market and is the second largest footwear retailer in India. It has over 829 'Khadims' branded exclusive retail stores out of which around one-fifth part is owned and operated and the remaining is franchised out.

The company's strengths are the reason by such a wide base. The main objective of the business is 'Fashion for everyone ' through which it ensures that it has an identity made in the minds of the people by offering various varieties for both gender, any age group and for any occasion. It has proved itself as an affordable brand of fashion. To maintain its identity, the company puts its full efforts in understanding the change in demand and needs pf the customers by way of market research and surveys about fashion trends in the domestic as well as international markets. It's strong design capabilities helps to maintain the temporary seasonal trends. While controlling and managing the target consumers of Khadim's brand by providing them affordable fashion, the company also leads through its sub-brands. It's sub-brands like Pro, Cleo, Lazard and others helps the company to grab and retain its aspirational customers. The company has a broad and extensive geographical reach. It has penetrated more with the largest presence in East and one of the top 3 in South India. The company has a huge network of distributors, crossing around 370 for a period of three months. To survive efficiently across both the retail and distribution departments, the company follows a two-pronged market strategy. Each one of them has its own business model with its own customer base, sales channel and product range. As stated earlier, the retail department functions through the company's owned or franchised exclusive retail stores. It's target is to address to middle or upper middle income consumers in metro cities who generally shops at high street stores or malls for branded products. On the other hand, the large network of distributors' target is to address the low and middle income consumers of the metro cities who shop for functional products. Moreover, to continue and maintain its presence in India, the company has smartly adopted an asset-light and minimum capital expenditure by choosing a less capital intensive model to operate its stores. Over 80 percent is operated by the franchisees. Such a model has enabled the company to leverage its growth and profitability.

Apart from the numerous strengths of the company, attached to it are certain risks which the company needs to take care of. As the major portion of its presence is concentrated in East India, there are chances that the company business, its financial condition and the result of its operation getting affected due to various factors associated with East India. Also the dependence of the company for a huge part of the transportation process can be harmful. Any disruptions may adversely affect company's operations, profitability, market position and reputation. Due to main focus of the company is on lowering the capital-intensiveness, the business is manpower intensive. The company's growth and development solely depends on its ability to attract,hire,train and retain skilled sales personnel. The business would come on the verge of liquidation if the company is unable to obtain employees at the desired costs.