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Blufusion is a high-end custom diamond jewelry company located in downtown Los Angeles. Bufusion specializes in custom rings for men and hig-end colored and white diamond jewelry for women. Anup Jogani is the founder and owner of Blufusion.

Founder
Anup Jogani, 26, is the visionary for the custom jewelry pieces at Blufusion. He was born into a family of diamond traders and graduated from the University of Southern California wih a BS in Business Administration.

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Jewelry Studio
Blufusion's hallmark is that it provides a luxury buying experience through a private suite in Los Angeles. Appointments are scheduled in advance, and the designer usually interviews the clients prior to the appointment. The client is educated on the charcteristics of the diamonds, and the designer and client create a sketch of the custom jewelry based on the client's style and the designer's expertise.