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Video Streaming in Brazil

Video streaming in Brazil became popular in 2011. They are one of the few countries that have restrictions on their internet use. Brazil is one of the largest markets for Facebook and Youtube. Brazilians spend twice as much time on media platforms than the global average. Some of their most common video streaming platforms are Netflix, ITunes, and Google Play. When Netflix came to Brazil in 2011 it was one of the biggest catalysts changes in the over the top chart. Besides Canada, Brazil was Netflix’s first international venture. Netflix did not become popular until 2016, when it skyrocketed in revenue that’s when it became more popular. =Video Streaming= Video streaming came to brazil in 2011 with some of the well know streaming services and a few smaller services. Netflix, Google Play, and itunes came to Brazil in 2011, while other streaming service like Crackle and Looke which are two popular streaming services came in 2012. Netflix is one of the biggest streaming services in Brazil and has had a steady increase since its arrival in 2011 up until 2016 when it had a heavy increase in users. As of 2017 Netflix makes up 88 percent of streaming in Brazil. Netflix has content that is originated for South American viewers along with access to some of South America's favored shows and movies. They can also view American movies and shows on Netflix in Portuguese or English. Google play and itunes are available for video purchases in Brazil but they only have access to licensed movies so they do not have any television show that can be streamed in Brazil. Video platform Looke is owned by Brazilian bookstore franchise Saraiva. The service offers the rental of movies and series episodes in Brazil. Crackle is free of charge, ad-monetized video streaming service. The service offers a number of movies and TV shows with language options localized to the country, a number of which are only available through their platform. Brazil recently acquired access to Amazon Video and Hulu but they can only be streamed if you have access to a VPN in Brazil. By far Netflix is the biggest streaming service in Brazil and one of the most favored streaming services, but they still have unique steaming services to their country as well. Steaming services are relatively new to Brazil but have had large increase in a short time and continue to increase, along with adding new services available in Brazil every year. =Revenue= The Revenue that is made from video streaming in Brazil has become larger than it ever has been in the past years. The revenue that will come in 2019, will be somewhere around $288 million according to Statista. The streaming that started in 2011, with Netflix coming to the country became a new phenomenon, although it did not become as popular in the beginning of 2011, it became more popular in 2016 when it started to skyrocket in revenue. 60% of Brazilians that are streaming video and music are using their smartphones. There is not good internet, so they are able to download the content that they are wanting to watch. There is a continuous growth of video streaming which has lead to more revenue, in 2023 it is expected to have the revenue go from $288 million in 2019 to $319 million in just a few short years. The users that are paying for and using the video streaming outlets are usually between the ages of 25-34, which in other countries it is usually 18-24. 57% of Brazilians said they they subscribed to Netflix when in the United States there is only 46% of citizens are subscribed to Netflix. =Internet= Internet in Brazil was first launched in 1988. It has grown rapidly, and by 2016 Brazil ranked 4th for internet use in the entire world. With nearly 140 million users, over half of Brazil’s population are active internet users. The average internet use for Brazilians per month is roughly 25.7 hours per person. A survey done by the Regional Center for Studies to the Development of Information Society (CETIC.br), for the first time ever smartphones have become the preferred device to access the internet for Brazilians. Almost half (49%) of the internet users in Brazil use their smartphones for internet access. The internet use in Brazil can be broken down by examining the behavior of individualized groups, their region, economic status and urbanization level. This survey done by CETIC.br, shows a change in internet usage habits. The survey emphasizes how messaging boards are their most popular form of internet use. Things like Facebook messenger and WhatsApp have steadily grown, while emails and online forms have decreased. In the last five years, the rate of people for whom videos were the preferred form of content jumped from 49% to 71%. Four the of the 15 most accessed pages are video-based. One-third of Brazilians do not have any internet access, which is roughly 27 million people. The biggest issue for Brazilians not getting this internet access is due to the price. In the “poorer” parts of the country, only about 30% of houses have internet access. Another reason for this low use is due to lack of infrastructure. The country is currently launching a campaign to get more infrastructure, and broadband usage to these more underdeveloped parts of the country. =Internet Restrictions= Restrictions on Internet-use in Brazil has been a constant debate by lawmakers. In 2016, Congress worked towards a plan where Internet users would provide their full name, home address and taxpayer ID for every website they visited. In more recent years, Brazilians that were once loyal to Globo, the well-known broadcast network, have now turned to online streaming for cheaper and more accessible videos. Youtube is now one of the biggest competitors cable news faces with Brazilian Youtube celebrities becoming more appreciated on their remarks involving politics, current news and pop culture. In December of 2016, WhatsApp message service was temporarily banned in Brazil by a judge because of the misinformation and political troubles the country was facing. The country was in a predicament whether to let civilians speak their mind about political debates versus users insulting politicians and putting their reputation at stake. A Virtual Private Network “VPN” can provide users from different countries that are traveling to Brazil to bypass restrictions the country has in place when it comes to online streaming. For example, if a user wanted to access the United States of America version of Netflix. Online streaming in Brazil and connecting to public WIFI networks can give hackers the opportunity to steal information. A VPN can improve security and privacy of user’s devices by avoiding this occasion. Despite Brazil being a well-known country for limited broad bands and higher levels of piracy, Brazil is working towards becoming a more safer and up-to-date for online users. One of the most popular VPNs in Brazil is ExpressVPN because it offers military-grade encryption, fast speeds and a neat and easy way to access geo-blocked sites or content in Brazil.

As of 2010, 81.3 million Brazilian users were using internet for media use and news. Internet use has only risen since then with more ways to access internet freely and more opportunities to stream videos.