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One of her most recognizable work was her firms design for the Bagel & Bagel chain of restaurants first opening in 1987. The design survived a merger in 1995 with three other regional bakeries. They also launched a new coffee identity for Bagel & Bagel and continued to do more identity and packaging projects.

https://www.printmag.com/imprint/designing-from-a-female-perspective-ann-willoughby/

“In 2003, Ann Willoughby was appointed Joyce C. Hall Distinguished Professor of Design at the Kansas City Art Institute for her recognized brand innovation and identity design firm. In 2004, Willoughby co-chaired the Business & Design Conference in New York. She was named Kansas City’s first national AIGA Fellow in 2006 after serving on the National Board of Directors for AIGA.

“She co-chaired the 2004 Business & Design Conference in New York and, after serving on the National Board of Directors for AIGA, was named Kansas City’s first national AIGA Fellow in 2006. In 2009, she was recognized as one of the Top 20 International Identity Designers in the book Master of Design. Willoughby Design won the Green Award for packaging design in Print Magazine’s 2010 Creativity and Commerce Competition.

In 2004, Willoughby co-chaired the Business & Design Conference in New York. She was named Kansas City’s first national AIGA Fellow in 2006 after serving on the National Board of Directors for AIGA.

develop the name, identity system and communications for a new global advocacy campaign to spread awareness, reduce mortality rates and improve the health of women and children around the world.”

http://www.whiteribbonallianceindia.org/what-we-do/engaging-citizens-to-improve-services/deliver-now-for-women-and-children-campaign/

“Ann Willoughby has sold the company to three of its principles. In 1978 she founded the branding firm in Kansas City, Willoughby Design.

The three principles, Zack Shubkagel, Nicole Satterwhite and Megan Stephens purchased the firm from Willoughby while being partners with Willoughby Design. They have equal ownership stakes. Megan Stephens took on the role of managing principal.”

https://infoweb.newsbank.com/apps/news/document-view?p=NewsBank&docref=news/1626DE51811976B0&f=basic

“Q. Do you have a favorite design?A. I have favorite clients I've worked with. Probably one of my favorite clients is a man named Kevin Carrol. He is a motivational speaker. He used to work for Nike. We've done a couple of books for him. We've designed books; wonderful, exciting, very colorful books. They really inspire people in sport and play.

When Ann Willoughby was asked if she had a favorite design in an interview for the St. Joseph News-Press in March of 2008, she said she has favorite clients. A favorite being Kevin Carroll, an author, speaker and had a history of working with Nike. They’ve designed a few books together.”

https://go.gale.com/ps/i.do?p=ITOF&u=cuny_statenisle&id=GALE|A176694628&v=2.1&it=r&sid=ITOF&asid=dac3ee85

“She's among the 3% of women in design who have made it to a top position at a creative agency.

Willoughby's path to a leadership role at a creative agency was to start her own company. "I started my career at Macy's as part of the advertising team," Willoughby says. "Then I had a baby and the option didn't exist for me to come back to work. I didn't have childcare, and the deadlines were crazy. So I stayed home and ran a studio out of my home."

Eventually, her home studio turned into an agency that has consistently employed seven to 15 people for more than 35 years. "I created a company that I would want to work for," Willoughby says. "What I didn't realize is that we established a culture. It's a culture of generosity and flexibility, and it's personal. It's a pleasant place to work." Willoughby's build-your-own company approach is a common theme among women who have made it to the top in the design world.

However, a lack of women in creative leadership still exists and that leaves a lot of questions unanswered. How did we get to 3%? What does the lack of female creative directors, art directors and agency heads mean for women, the design industry and the nation? What can be or is being done to address this issue? There is no one perspective or answer. There are, however, the women who live this statistic every day, and the advice that they have to offer. These are the women who design.”

https://go.gale.com/ps/i.do?p=ITOF&u=cuny_statenisle&id=GALE|A440635381&v=2.1&it=r&sid=ITOF&asid=2c973d84

“Ann Willoughby is responsible for some of Kansas City's most recognizable artwork.

Willoughby, 51, has grown her Westport-based Willoughby Design Group about 25 percent annually for the last three years. Her firm designs ads, sales materials and annual reports for blue chip Kansas City clients such as H&R Block, Lee Apparel Co. and Interstate Brands Corp., maker of Hostess and Dolly Madison snack cakes. She has created logos, ads and packaging for J.E. Dunn Construction Co., the Country Club Plaza and Farm to Market Bread Co.

Willoughby Design Group's fortunes have improved along with those of its clients. Annual revenue was less than $500,000 in 1989. Willoughby expects revenue of more than $2 million in 1997, up from about $1.7 million in 1996. At this year's Omni Awards, Willoughby Design won 11 of 60 first-place awards and a total of 26 awards, more than any other firm.

In 1989 Willoughby sold 70 percent of her company to LPK, one of the top 10 packaging design firms in the country.

But, after five years, LPK sold its interest back to Willoughby. The parting was amicable, she said.

Perhaps most familiar to Kansas Citians is Willoughby's work for the Bagel & Bagel chain of restaurants. It has been a decade since she created the original logo of two bagel-faced brothers when the first store opened in 1987, and the design survived the 1995 merger with three other regional bakeries.

Bagel & Bagel merged its 16 local stores with $6 million in revenue into the 260-store, Golden, Colo.-based Einstein Bros./Noah Bagel Corp. Last month the chain pulled its estimated $4 million ad budget from San Francisco-based Goldberg Moser O'Neill and brought it in-house, where it is overseen by Bagel & Bagel co-founder Gall Lozoff. Lozoff was recently named chief concept officer at Einstein Bros./Noah Bagel Corp.With longtime Willoughby friend Lozoff controlling the ad budget, it's likely that Willoughby Design will continue to work for the chain, especially since Lozoff said the chain will be emphasizing print instead of broadcast ads.

Willoughby has had a hand in much of the chain's advertising and packaging. Her most recent major project was the launch of a new coffee identity program that seeks to build coffee sales by introducing customers to a variety of flavored coffees."She did our coffee program at Bagel & Bagel, and it worked so well she's doing our new coffee program for. the entire chain," Lozoff said. "She's done a ton of work for us, mostly in identity and packaging."In addition to building coffee sales, Willoughby's work for the Bagel & Bagel chain accomplished its goal of building brand loyalty among Kansas City bagel fans. Bagel & Bagel has retained its identity while the other Einstein subsidiaries - Offerdahls of Ft. Lauderdale, Fla., Brackman Bros. of Salt Lake City and Baltimore Bagel Co. of San Diego - have changed to Einstein Bros. stores.Willoughby is already working on the campaign that will introduce Kansas Citians to Einstein Bros. when the 16 Kansas City area Bagel & Bagel stores become Einstein's, expected in early 1998.”

Linafelt, Tom. "Design & Dollars: she gives her art more value as her clients' sales climb." The Kansas City Business Journal, 24 Oct. 1997, p. 3+. Gale General OneFile, https://link.gale.com/apps/doc/A20057929/ITOF?u=cuny_statenisle&sid=ITOF&xid=7017acf5. Accessed 12 Nov. 2019.

KANSAS CITY, MO. (Jan. 23, 2011) – Ann Willoughby of Willoughby Design, a nationally recognized brand innovation and identity design firm, has been appointed as the Joyce C. Hall Distinguished Professor of Design at the Kansas City Art Institute, a private four-year college of art and design. Having aided in launching the pilot AIGA design leadership program at Harvard, Willoughby will significantly enrich the school’s graphic design program and the experience of its students..

http://info.kcai.edu/news-blogs/news/kansas-city-art-institute-appoints-ann-willoughby-joyce-c-hall-distinguished-profess

“The original concept of two middle-aged cartoon brothers as bagel pitchmen began when Bagel & Bagel founder Gail Lozoff and Willoughby Design Group owner Ann Willoughby developed the shop's original advertising graphics for the Brookside store. The name Bagel & Bagel began as Bagel Brothers for about three months, as the group readied its first opening.”

https://go.gale.com/ps/i.do?&id=GALE|A19115694&v=2.1&u=cuny_statenisle&it=r&p=ITOF&sw=w

Linafelt, Tom. "Bagel Brothers make good as concept goes national; familiar cartoon characters now star in video ad campaign." The Kansas City Business Journal, 8 Nov. 1996, p. 12. Gale General OneFile, https://link.gale.com/apps/doc/A19115694/ITOF?u=cuny_statenisle&sid=ITOF&xid=05051661. Accessed 12 Nov. 2019.

“ • If you're looking for a job, find out what the company culture is like— the hours, the type of work they do, the values of the people who work there.

• Don't accept a job because of the pay or title.”

Shattles S. Women Who Design. Print. 2014;68(1):40-47. http://search.ebscohost.com/login.aspx?direct=true&db=aax&AN=94084846&site=ehost-live. Accessed November 12, 2019.

= Ann Willoughby = Ann Willoughby (born 1946) is an American graphic designer and founder of Ann Willoughby & Associates based in Kansas City.

Biography
Willoughby was born in 1946 in Jackson, Mississippi. She attended the University of Southern Mississippi and received her BFA in fine art and design in 1968.

In 1972, she met Milton Glaser at the Aspen Design Conference. At the time, she was thinking of quitting and Glaser advised her to stick with it and in 1974, she started her a small design business. This allowed her time for her family and to do the work she wanted to do. She attracted many talented women looking for the flexibility to accommodate life with children, which was unheard of at the time.

In 1978, she founded Ann Willoughby & Associates (now Willoughby Design Group) in Kansas City where she has worked with Lee Jeans, Einstein Bros. Bagels, and Hallmark. Her firm still supports young female designers and has worked on a variety of design initiatives.

Willoughby received an AIGA medal in 2014. She was the first in the association’s Kansas City chapter to receive the medal.

Early Career
Ann Willoughby grew up in rural Mississippi and learned from a young age from her grandmother how the world worked. Her grandmother taught her how to see the world as a system. She got her first design job at Waldorf Department Store. Her task was creating the storefront displays and was then put in charge of fashion illustration and visual merchandising. When she moved to Kansas City, she briefly worked as an art director at an insurance company. She then moved on to work as a fashion illustrator at Macy’s.

In 1972, she met her mentor Milton Glaser at the Aspen Design Conference. He advised her to stick with design after she expressed her concerns, so she did. Since Willoughby was trying to balance a career and two children, she decided to start a small business in her garage in 1974. She began to hire talented women who were attracted to Willoughby's business model.

When Ann Willoughby was asked if she had a favorite design in an interview for the St. Joseph News-Press in March of 2008, she said she has favorite clients. A favorite being Kevin Carroll, an author, speaker and had a history of working with Nike. They’ve designed a few books together.

In 2007 she launched a global campaign for the United Nations called Deliver Now For Women And Children. She developed the name, identity system and communications of the campaign. It aimed to spread awareness, reduce mortality rates and improve the health of women and children around the world.

History
Ann Willoughby & Associates now known as Willoughby Design was founded in 1978 in Kansas City. In 2003 her firm redesigned public transportation in Kansas City. Willoughby and her firm are responsible for some of Kansas City's most recognizable designs. Her firm has worked with many clients such as Interstate Brands Corp., H&R Block, and Lee Apparel Co. They design ads, sales materials, and annual reports. They have also created ads, logos and packaging for J.E. Dunn Construction Co., the Country Club Plaza, and Farm to Market Bread Co. In 1989, the annual revenue was less than $500,000. Willoughby sold 70 percent of her company to LPK in 1989, which was one of the top 10 packaging design firms in the country. After five years, LPK sold the interests back. In 1996, the firm saw an increased revenue of about $1.7 million.

One of her most recognizable works was her firm's design for the Bagel & Bagel chain of restaurants first opening in 1987. The design survived a merger in 1995 with three other regional bakeries. They also launched a new coffee identity for Bagel & Bagel and continued to do more identity and packaging projects.

Clients
Willoughby Design has worked and continues to work with many clients over the years. The company works with many different client types such as civic and non-profit, corporate health & wellness packaging, restaurant, and retail. The company offers many different services such as brand identity, brand strategy, campaigns, consumer goods, digital, environments packaging, and video.

Non-profits

 * Design Industries Foundation Fighting AIDS (DIFFA). The Design Industries Foundation Fighting AIDS (DIFFA) raises awareness and provides funding to organizations providing treatment, direct care, educational programs and advocacy for HIV / AIDS-affected individuals.
 * Deliver Now for Women and Children. The first global campaign to pair maternal and child well being was Deliver Now for Women and Children. The ultimate goal was to improve political engagement, invest in health services, and empower communities to look after and care for moms and babies.
 * AIGA Get Out The Vote. In 2012, Willoughby partner Zack Shubkagel served as National Chair for the Get Out the Vote project by AIGA and designed poster displays in Kansas City and at New York City's National AIGA Offices.

Corporate

 * dvm360. An influential veterinary media firm in the industry.
 * VET+PET WEST. With UBM Animal Care, Willoughby Design collaborated to update and refocus their media brand, dvm360, and introduce their new conference brand, Fetch.
 * Neenah Paper. Neenah Paper is known for its ability to turn paper into experiential magic.
 * Sam Rodgers Health Center. The SURHC provides the underserved urban and immigrant community in Kansas City, Missouri, with access to health care.
 * EMPOWER FITNESS. Creating a brand identity and aligning with a company that stands up to the fitness industry's unrealistic expectations of women.
 * EK SUCCESS. Willoughby worked to develop the new vision, design, branding, and image with an in-house team of product managers from each sister brand.
 * HYLA MOBILE. create a new brand identity to prepare eRC for the next phase in the reuse revolution.
 * HEALTH AND WELLNESS
 * ZINGARI MAN. Name and brand identity in order to better represent the personality and enthusiasm of the founder across the skincare lines of women and men.
 * TOHI.  Worked with them to understand the world of functional drinks and together they created personas of the Tohi customer and what brand aesthetic they might respond to.
 * OSMIA ORGANICS. provided Osmia the core identity elements, and label guidelines.
 * LIVE BLUE. Uncovered the need for a combination of wellness-focused community gathering and a central location for information and support in managing the complex world of health insurance.
 * HALLELUJAH DIET. Assisted in switching to a more conventional brand, an updated name and identity was needed. They changed it to Hallelujah Diet and it became the basis for a new product.

Kansas City
Ann Willoughby and her design firm have worked on several projects giving back to the community of Kansas City.


 * Kansas City Academy. Education Re-branding.
 * Design Industries Foundation Fighting AIDS (DIFFA KC). Event brand strategy.
 * The KC Chamber. Brand identity design.
 * Kansas City University of Medicine and Bio-sciences.
 * Kansas City Streetcar Authority. Transportation brand strategy and identity.
 * The Kansas City Convention & Visitors Association (KCCVA). Tourism brand strategy.
 * RideKC. Civic brand strategy.

MICHAEL IS ADDING THIS CITATION HERE