User:Nmcclendon

Casablanca Express (CBE)
Casablanca Express (CBE) is a promotional and wholesale travel incentives service company headquartered in Los Angeles, California. The company creates travel incentives programs to promote and encourage a specific action by a business’ target market during a defined period of time. Travel and promotional incentive programs, in effect, attract customers, promote customer loyalty, retain customers, and increase sales.

Casablanca Express (CBE) provides promotional trip incentives to customers in exchange for performing an action asked by the sponsoring company, i.e., test drive a car, visit a restaurant, go to an open house, apply for a credit card, or listen to a timeshare presentation.

The belief is that businesses can attract more visitors if an exciting and interesting “travel offer” is made to the prospective or existing customer.

In 1980, Casablanca Express (CBE) began as a Los Angeles tour company offering weekend bus tours to Las Vegas.

By 1987, Casablanca Express (CBE) began offering during-the-week promotional trips to Las Vegas and expanded its fleet of buses to over 50 to meet the increased demand.

In the 1990’s, as air flight prices dropped, Casablanca Express (CBE) expanded its travel incentives program beyond Las Vegas to Reno, Lake Tahoe, San Diego, San Francisco, Hawaii, Orlando and Mexico.

--Nmcclendon (talk) 17:21, 14 February 2012 (UTC)