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= Masashi Hara = Masashi Hara (原 昌宏) In 1957, born in Tokyo. He studied electrical and electronic engineering at Hosei University and started his carrier as an inventor at Nippon Denso (Currently DENSO CORPORATION).For the first ten years there he was engaged in product development for new businesses, especially participated in the invention of a small barcode scanner which are often used at convenient store cashiers and other situations today and the optical character recognition devices (OCR). Gradually he became eager to invent something more convenient and suitable for the upcoming highly digitalized future using his technique and knowledge. Having strong passion to change the world as a proud engineer, he finally invented the QR code® in 1994. Right now he is challenging to develop new ways of applying QR code® readers for even better future. QR code is a registered trademark of DENSO WAVE Incorporate