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On the 24th of April 2013, the eight-story commercial building’ Ranza Plaza’ also known as the Dhaka garment factory; collapsed in the early hours of Bangladesh. Successful companies manufactured their clothing in the factory such as the Spanish brand ‘Mango’ along with Italian brand Benetton. The collapse known as a ‘mass industrial homicide’ left 1,134 dead including 2,500 citizens injured overall. It took a total of 90 seconds for the building to collapse ,due to the building deteriorating over time being extremely unsafe for workers. The previous day of the collapse, deep cracks had appeared through the building. Workers had warned the managers it was not safe for them to work in the factory under these conditions. However the managers did not emphasise with the workers and sent them to work, aware of the inhabitable conditions of the building. Murder charges were put against Sohel Rana the buildings owner, along with 37 others who were held responsible for actively letting the workers work after a visit from a local engineer determind it was unsafe.

The news from the collapse of the Ranza Plaza created big headlines as well as global debates on the fast fashion industry and its uncertainty for workers in today's generation. Companies that manufactured from the Ranza Plaza faced a lot of criticism along with pressure to help and donate after the crisis. The Bangladesh garment industry believed that accounting global companies responsible and putting pressure on them could risk them losing business within the country. However many activist groups felt that not enough was being done for the individuals lives that had been lost . Liana Foxvog, of the International Labor Rights Forum, stated, “What’s important is that the victims receive the full amount that they are owed.”

The media breakout of this disaster got a lot of coverage resulting to many activists speaking out on their opinions.

The ‘who made my clothes’ movement was precipitated by the collapse of the Ranza Plaza building. Following the collapse in 2013 Orsla de Castro and Carry Somers began the campaign with participation in 100 different countries and started ‘fashion revolution’. Their mission for the movement is to unite the fashion industry together, this includes the designers, makers, distributors and consumers. Their aim is for these groups to work together towards changing the way clothing is produced and consumed; and to make the public aware of who makes their clothes with the producers getting recognition for it.

Orslas background in the fashion industry involves around sustainable fashion, she is known for being an opinion leader on this topic. Her career began as a designer with her upcycling label ‘from somewhere’ which she created and launched in 1997, before finishing the label in 2014. Orsla has designed collaborations with brands including Speedo, Tesco and Jigsaw along with four best selling collections with Topshop between the years of 2012 and 2014. Orsla had also co-founded for the British Fashion Council Initiative Estethica at London Fashion Week. ‘The British fashion council is a non-profit organisation that harnesses the collective power of the industry to enable sustainable growth and strengthen British fashion in the global economy’.

Before the movement Carry Somers founded the fashion brand ‘Pachacuti’ this brand is a fairtrade fashion supply,the brand was established in 1992. The brand highlights fairness within the fashion industry while carrying out a global coalition calling for systemic reform of the fashion supply chain. Her collections were broadcasted in London, Paris and Milan fashion week. Carry is well known for publishing books on the fashion industry and her experience in the workplace. She has also received recognition from the queen, for her hard work ethic and significant contribution to the british fashion industry.

As a pair, Orsla and Carry have used their fashion background and experiences to create a fashion movement that can benefit the environment and the people among the fashion society. They believe that  farmer to consumer is the best way to transform the industry into any semblance of workability. Their mission is to create a change within the industry such as the environment and the value of people in the workplace, hoping they can inspire others in the help of the movement. Through the fashion revolution publicity, they agreed it wasn't important to name shame brands and companies who have been involved in similar cases to the Ranza Plaza, as the whole fashion industry should be held accountable. The who made my clothes movement wants to acknowledge brands that they have a big voice within the industry and the power to instigate change within communities. While the consumers are encouraged to raise awareness and be more educated of the downfall in the fashion industry.

To gain public awareness for the movement as well as educational purposes. Fashion Revolution regularly host events globally for the public to attend, celebrating the success of the movement while learning. Anybody is welcome to attend these events, however visitors tend to be people with an interest in the fashion industry who want to learn or brands who agree with the movement and want to benefit from going to the events. People can access the events by looking at the Fashion Revolution website where it states the dates of the events, where you can find them and the topic they will be discussing. The events run internationally in many countries including Italy, Germany, USA, Australia and many locally in the UK; meaning activists and brands globally can benefit from the movement.

Events cover many critical topics such as stainable thinking and environmental exhibitions; throughout the events Fashion Revolution highlights the good and bad within the industry. Many of the topics are demonstrated through workshops and screenings, some being creative workshops so visitors can express their creative skills and ideas while being educated. Similar to London Fashion Week, Fashion Revolution promote a week of fashion shows and exhibitions held during the 23rd of April to the 29th for the remembrance of the Ranza Plaza. The shows represent  sustainable fashion, fair trade garments and fairness within the workplace. Its a chance to get communities together to celebrate the movement and the successful impact it has had on the fashion industry.

The hashtag ‘who made my clothes’ can be seen being used by the manufactures whose working conditions have improved since the launch of Fashion Revolution. This is to reflect the improvement in many international areas and that movements like this are making a difference.