User:NoRep Boardshorts/sandbox

NoRep Boardshorts: Surf apparel brand

NoRep Boardshorts: surf, art, activism. Beholden to none. Flirtatious with all. NoRep started with an idea or belief, realized by passion, and galvanized by action. But for design to resonate, to truly carry that idea or belief, necessitates the nuanced forces of the collective. Listen to the cries from impassioned idealists around the world as they heroically move toward something better, something right. What is a brand if not the unifying, collective intellect of those identifying with it? And with enough people, a brand, a symbol, is something fleshy but undying. Thus, from its birth in the flux of political turmoil and deep-seated, youthful unrest, NoRep adopts the Solidarity fist as a unifying symbol of action. Just as it has dutifully served revolutionaries—activists—through decades of movements and uprising, NoRep humbly employs the symbol with the hopes of revolutionizing a saturated, stale industry lost and disparate from its origins…to look at still depths and see not uniformity, but rather that perfectly sculpted wave for those brave enough to ride it. NoRep takes its inspiration from activists – those who determine the soul of a culture. In surf and art, there are many. These activists take big ideas and distill them down to action for the masses. They are our inspiration and our partners. NoRep has an inaugural collection available mid-June 2012. Impeccably engineered and beautiful boardshorts are the anchor of the Summer 2012 collection; surrounded by tees, tanks, hats and shades. www.norepboardshorts.com