User:NoSmokesAust

No Smokes is a web-based anti-smoking tool – helping young people to stop smoking or make the decision to never start. No Smokes uses animations, games, video clips, music and downloadable educational tools to deliver anti-smoking messages. Vitally, it uses Aboriginal faces and Aboriginal themes to deliver these messages. No Smokes was launched on World No Tobacco Day, 31st May, 2012.

One in five Aboriginal and Torres Strait Islander Australians die early as a result of smoking. Around fifty per cent of Indigenous people smoke, compared with less than twenty percent of the non-Indigenous population. In efforts to ‘close the gap’ between the health, wellbeing and life expectancy of Indigenous and non-Indigenous Australians, addressing smoking rates is an obvious priority. No Smokes sits within this agenda. It is a targeted communication project set in a research evaluation framework, aiming to promote positive knowledge and attitudes on tobacco, and targeting young Aboriginal people nationally, especially those from remote communities.

No Smokes is a website with a difference. For a start, it’s being made especially for young Aboriginal and Torres Strait Islander Australians. It’s not preachy and boring. It’s actually kind of fun. One in five Indigenous Australians die early as a result of smoking. No Smokes is about changing that.

No Smokes also has a dedicated YouTube channel: http://www.youtube.com/user/nosmokestv?feature=mhee Check out Sean Choolburra’s doing Beyonce’s ‘All the Single Ladies’. It’s really funny.