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History of Campaigns in America
Political campaigns are forever changing and evolving with the growth of technology. In the nineteenth-century candidates were not traveling the county in search of voters. That is until the American presidential race of 1896 when William McKinley recruited the help of Marcus A. Hanna. Hanna devised a plan to have voters come to McKinley. McKinley won the race with 51% of the votes.

The development of new technologies has completely changed the way political campaigns are run. In the late twentieth-century campaigns shifted into television and radio broadcasts. The early 00s brought interactive websites. By 2008 the world of campaigns was available to millions of people through the internet and social media programs. 2008 marks a new era of digital elections because of the fast-paced movement of information.

under effects

One reason why it is hard to judge the effectiveness of an election campaign is because many people know who they want to vote for long before the campaigns are started. Voters are more likely to vote for a nominee based on whose values align closest with theirs. Studies suggest that party flips come from the analysis of how a voter sees their parties performance in the years before a campaign even begins.