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Men Going Their Own Way (MGTOW ) is the philosophy that encourages men to focus on self-improvement (career, education, health, etc.) rather than to engage in marriage. MGTOW is not to be confused with the Men's Rights Activist (MRA) as MGTOW does not seek to make changes in the law. MGTOW is also not to be confused with Incel as many MGTOWs have sex regularly, have been married, and MGTOW is not a misogynistic philosophy.

Sexual Market Value (SMV)
MGTOWs view dating and sex in economic terms with there being a "supply" and a "demand" or like a hiring process where a person goes to "interview" with a person to see if they should "hire" the person for the position of "boyfriend" or "girlfriend" and later promote them to the position of "husband" or "wife". Certain people are more attractive than others because they have certain qualities that make them more "marketable" and thus "higher value". MGTOWs refer to this market value as the sexual market value (SMV). While some qualities may make a person more attractive, there are also qualities that make a person less attractive (Example: men being short or women being overweight or obese).

The qualities that make males and females attractive are different and they priorities qualities in different orders. It is for these reasons that men and women have different mating strategies.

Heterosexual men are most attracted to young women (ages 18-21)

Because of heterosexual men and women generally find different traits attractive in a romantic and sexual partner, women peak in desirability at a very young age while men don't peak until much later in life.

MGTOW's View on Divorce
Similar to the MRAs, MGTOWs feel that the current divorce laws favor women and discriminates against men. MGTOWs believe that these divorce laws are outdated because they were written at a time when women were forced to take on the more traditional female role of being a housewife and were unable to have careers to earn a living. Though many feminists claim that these laws were the result of the patriarchy, MGTOW claims that feminists do not fight for gender equality because feminists do not advocate to end or change patriarchal laws that benefit women. Furthermore, MGTOW claims that feminists wants laws that gives women equality in areas that benefits them and to keep patriarchal laws in areas where gender equality is a burden for women (Example: The exemption of women from conscription).

Many feminists argue that alimony is to keep the ex-spouse's lifestyle the way that the ex-spouse was accustomed to while they were married. MGTOW believes that a person should not continue to derive benefits of being in a relationship with a person if they are no longer together and instead they should learn to adapt to their new environment just as the other party. MGTOW goes on question why a person should be responsible for keeping the lifestyle of an ex-spouse during a relationship by asking questions such as "What if I am accustomed to sex 3 times a week? Am I entitled to sex after a divorce?", "What if I am accustomed to freshly cooked meals every night? Am I entitled to free meals?", what if I am accustomed to having my house cleaned every week? Am I entitled to a maid?", etc.

Because of the many negatives of divorce and the high risk for divorce, MGTOWs feel that the dangers of getting married far outweighs any benefits and that the odds of a successful relationship is gamble with odds not in their favor.

Expectations of Men in Relationships
Although Western women today claim to want to be treated as a man's equals, many women still expect men in romantic relationships to conform to traditional gender role of being a protector and provider. (Example: expecting men to pay on dates, initiate sex, and propose to women). MGTOW argues that women cannot want to be treated as a man's equal and also want special treatments for being a woman. Feminists women have argued for years that men wanting women to conform to traditional gender roles is misogynistic and that women in traditional gender role is degrading and is a form of oppression. MGTOW argues that it should follow that wanting men to conform to traditional gender role be misandristic and is degrading and a form of oppression.

The Me Too Movement
While the Me Too movement has brought justice to those who were victims of rape and sexual assault, MGTOW believes that the Me Too movement has also turned into man-hating/sexist feminist witch hunt. The Me Too movement caused many innocent men to lose their careers, scholarships, years of their life, their children and much more. MGTOW is against the idea that a woman's words should be more valued and believed than a man's, that her words are enough to send a man to prison, that evidence is not required for a man's punishment, and that a man should be presumed guilty until proven innocent. While many feminists are supporters of Believe All Women, MGTOW claims that is irrational as because every person is unique and so each case should also be treated as unique. While many feminists claims that studies show that false allegations are unlikely and so it is safer to imprison the person accused of rape, MGTOW believes that men and women should not all be painted the under the same broad brush. MGTOW also claims that the studies are poorly done as they do not have an accurate way of measuring false accusations and studies have contradicting definition of rape. In some areas, rape was defined as forceable penetration of the penis and so therefore the law in those areas only saw men to be rapists.

Amber Heard
Amber Heard, a leader of the Me Too movement, have accused Johnny Depp of violence and abuse. As a result, Johnny Depp lost his fans as well as his part in the Pirates of the Caribbean. In one audio recording, Amber Heard said "Nobody will believe you because you are a man." Despite many evidence contradicting Amber Heard's accusations, she still got to be in Aquaman 2. This one of many instance where MGTOWs claims that there is a double standard and hypocrisy of the Me Too movement. MGTOWs believe that the goal of Me Too is not to just bring justice to women who were victims of rape and sexual assault but to bring down innocent men in power because they believe that the goal of feminism is not gender equality but female supremacy. MGTOW believes that the Me Too movement is does not care if the victim is male.

The Me Too movement changed the relationship dynamics of men and women. Now, more men (and women) don't want to hire women, mentor women, take women on business trips, etc. Now, men are avoiding women at work, school, and many other places. Men are becoming more cautious and have become less likely to approach women, including dates. MGTOW believes that the Me Too movement backfired and only made women more lonely, bitter, and depressed.

Membership
Unlike some other manosphere groups, MGTOW strictly disallows women from joining. Members of MGTOW communities are primarily heterosexual, white, middle-class men from North America and Europe. Jones and colleagues writing in New Media & Society in 2019 describe the size of MGTOW communities: "while the precise number of MGTOW followers is unclear, it appears to be a popular and growing group within the Manosphere: the subreddit r/MGTOW has grown from 54,000 members in early 2018 to 104,000 members in early 2019 and there are 32,859 members listed on one MGTOW forum." Author Donna Zuckerberg described MGTOW in her 2018 book Not All Dead White Men as smaller than the men's human rights movement and the seduction (pickup artistry) communities, with the MGTOW Forum having over 25,000 subscribers and r/MGTOW having over 35,000.

Ideology
At the center of MGTOW ideology is the notion of male separatism and the belief that society has been corrupted or destroyed by feminism. MGTOW groups are anti-feminist, believing that feminism has made women dangerous to men, and that male self-preservation requires dissociating completely from women. They believe there is systemic gynocentric bias against men, including double standards in gender roles and bias against men in family courts. MGTOW groups share a common manospherian belief that women follow a similar pattern in dating and marriage: young and attractive women are promiscuous and engage in "hypergamy", having sex with numerous men and abandoning a man if a "higher-value" man shows interest. They believe women gravitate towards "alpha men" who are attractive but mistreat them, and that this solidifies their beliefs in feminism. As the women begin to age, the MGTOW ideology explains that they choose to settle down with "beta males" who provide for them financially, but to whom they deny sex, sometimes choosing to have sex with attractive men outside of their marriage. Finally, the ideology holds that the women will divorce their husbands, and that courts will favor the women in divorce proceedings due to what they describe as female privilege.

Men in the MGTOW movement use jargon shared by the manosphere communities, including the red and blue pill metaphor borrowed from the film The Matrix. Those in the manosphere who have been awakened from feminist "delusion" to the supposed reality that society is fundamentally misandrist and dominated by feminist values are said to be "redpilled" or have "taken the red pill"; those who do not accept that ideology are referred to as "bluepilled". MGTOW communities also share other terminology with other manosphere communities, including slurs against other men such as "", "beta cuck", and "".

Members of MGTOW communities track their engagement with the ideology with a four- or five-level model, which ranges from level zero to level four. Level zero members are said to be "situationally aware", meaning they have "taken the red pill" and accept some of the tenets of MGTOW ideology, such as that "gender equality is a lie". They are sometimes described as "purple pilled" by those who believe they are partway between red- and blue-pilled, and level zero MGTOW members still believe marriage is worthwhile. Level one MGTOW members abstain from long-term relationships, cohabitation, and marriage, but will still participate in shorter term relationships and sexual encounters. Those who are at level two also abstain from short-term relationships and sexual encounters. Level three MGTOW members attempt to reduce their economic engagement with society, and level four members disengage from society completely. A four-level version of this model combines levels three and four into the fourth and final level, and describes such disengagement with the state and society as "going ghost".

Relation to other manosphere groups
The MGTOW community is a part of the manosphere, a heterogenous group of websites, blogs, and online forums promoting some forms of masculinity, hostility towards women, strong opposition to feminism, and exaggerated misogyny. In addition to MGTOW, the men's rights movement, incels, pick-up artists, and father's rights movements also make up the manosphere.

Men's rights movement
Although some consider MGTOW to be a part of the men's rights movement, others have cited MGTOW's separatist ideology as distinguishing them from the men's rights movement, which engages in activism to try to drive societal change. According to Donna Zuckerberg, early MGTOW groups were primarily libertarian and opposed to "big government"; this led to a rift with the men's rights movements who wished to lobby for governmental change, particularly with regards to custody and divorce law.

Pickup artistry
The MGTOW community has a reciprocal disdain for the pickup artist (PUA) community due to their differing opinions towards women. Whereas MGTOW communities focus on separating entirely from women, pickup artists focus on developing techniques to have sex with women. PUA communities have mocked MGTOW as "Virgins Going Their Own Way". MGTOW communities deride PUAs as being entirely dependent on women's approval, and because they place so much value in attaining sexual success with women, MGTOW says PUA communities contribute to what they see as overvaluing of women in gynocentric society.