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Middle East Fashion Week
Middle East Fashion Week has been announced as the biggest fashion weeks in the region, it will be coming to Dubai for the first time in 2021. Promoting local designers and bring in international brands. Organized by the Middle East Fashion Council, showcasing the best Middle Eastern Fashion designers and selected international designers to an international audience of press and buyers. Middle East Fashion Week is internationally recognized and locally lauded as the pulse of Dubai Fashion events, it represents the culmination of his support and patronage to the Middle Eastern fashion scene.

This show will last for a full week where fashion designers of all skills will come together to showcase their collection on the runway to buyers and the media. Fashion shows, Galas, private events, exhibitions, and exclusive offerings come together to create an experience to none.

Middle East Fashion Week provides the opportunity to wear different fashion collections with elegance and style with one of the largest fashion weeks that highlight the diversity and creativity of its designers. MEFW’s mission is to discover new talents and provide a commercial platform for their success, and to keep up the promise of a never-before luxury experience for Dubai’s fashion-conscious elite. Every season is a source of inspiration that rhymes with a sense of timeless elegance and beauty icons, where fashion is in the eye of the beholder and every woman has the ability to change the world one sequin at a time.

The objective of the Middle East Fashion Week is to create business relationships and to facilitate a dialogue between designers and trade buyers. MEFW will introduce best practices and accelerate business collaborations for Middle Eastern designers and benefit all stakeholders.

Organizers
President and Co-founder of Middle East Fashion Week, Dr. Antonio Rubel personifies this in a way few can. He has been at the heart of the fashion industry in the Middle East for the last 7 years. Organizing under his patronage, 9 fashion weeks in Dubai, 2 Beirut fashion weeks, Riyadh fashion week and 2 Al Arabia fashion days in Moscow, his vast experience in fashion shows has led to the inauguration of the Middle East Fashion Week. The MEFW president, Antonio Rubel will be using his vast experience in running over 14 seasons of shows to elevate the MEFW into the region's internationally recognized fashion week.

The MEFW is endorsed by the Middle East Fashion Council which was established in London under the companies Acts 2006 with the License of an International Extraterritorial Authority.

CEO and Creative Director, Simon J Lo Gatto has created a non-profit fashion council with its core value as sustainability. The Middle East Fashion Council is the first fashion council in the world dedicated to sustainability in fashion. The event has received wide spread publicity and its destined to be the largest fashion event ever be hosted in the MENA region. He has received support to host these events for 10 fashion seasons over 5 years with the creation of the MEFW.

Vision
Middle East Fashion Week (MEFW) has been conceived and created with a vision to showcase the Middle East fashion industry to the global fashion world and to develop up-and-coming fashion designers in the Middle East, to establish them and promote them in International markets as well as bringing international brands to the Middle East.

Venue
The Middle East Fashion Week will be hosted at BurJuman Centre which has new and closely guarded announcement due in the fall 2020 which will encapsulate Middle East Fashion Week at its center. In association with the Middle East Fashion Council, AFW Events Management will be using the upper level of the mall with its luxurious fountains.

Programme
The Middle East Fashion Week in association with BurJuman Centre, Edition 1, is hosted in Dubai for 5 exciting Days respectively from 22nd-28th of March 2021 showcasing established and up and coming exciting designers for the next season.