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Pastels or pastel colors belong to a pale family of colors, which, when described in the HSV color space, have high value and low saturation. They are named after an artistic medium made from pigment and solid binding agents, similar to crayons. Pastel sticks historically tended to have lower saturation than paints of the same pigment, hence the name of this color family. The popularity of pastel colors has evolved over time, with notable periods of prominence in various historical and cultural contexts. A significant era that saw a surge in the popularity of pastel colors was the late 19th century, particularly during the Victorian era.

These delicate tones exhibit a soft and muted appearance, evoking a sense of tranquility and refinement. Pastel colors are characterized by their gentle, subtle quality, often conveying a feeling of innocence and sophistication. The colors of this family are usually described as "soothing." Pink, mauve, and baby blue are commonly used pastel colors, as are mint green, peach, periwinkle, lilac, and lavender. Pastel colors are common in the kawaii aesthetic.

Commonly utilized in art, design, fashion, and interior decoration, pastel hues encompass a spectrum of soft pinks, blues, greens, yellows, and purples. Their understated elegance renders them a popular choice for conveying a sense of gentleness and aesthetic subtlety in various creative endeavors. The pastel color still has its presences overtime in design world, since it preserve the natural beauty of raw colors without being too hard on the eyes.

Practicality
The main characteristic of pastel color is low saturation. This property makes it easy to create a color scheme of pastel colors. Consequently, it has been applied in branding, photography, fashion, and interior design for decades.

Branding
In modern days, branding statements can be introduced through the design of color which coherence with the products or services the brand offers; It can be sweet pale yet bold at the same time.

Photography
The pale value of pastel colors has been portrayed in the photography field. Its beauty appears in soft or diffused sunlight. On the other hand, excessive exposure to sunlight will result in washing out.

Fashion
In the fashion world, pastel colors express romantic and delicate features to the collection. The color scheme was popular during the spring and summer collections. The soft palette harmonize with the warm weather and joyful atmosphere of the seasons.

Interior Design
Interior design field has used a subdued color as a mood booster. It plays with color psychology to evoke an emotion of calmness and peace in your house. Likewise, introducing a femininity and a sweetness to environment.

Color with Psychology
Human perception and experience are greatly influenced by color, which has an impact on a variety of life factors such as cultural background, emotional reactions, and behavioral inclinations. Every hue has a symbolic value of its own and may elicit various feelings and reactions in people.

Pablo Picasso's phrase, "Colors, like features, follow the changes of the emotions," emphasizes the close relationship between color and feelings in people. Colors are a very useful tool in art, design, and communication because they can indicate, interact with, and elicit responses from living things. Pastel color also provides a specific psychological effect in each particular color.

Peach
The pale orange hue, commonly referred to as Peach, holds particular allure within residential spaces. Its inherent warmth fosters a sense of comfort and emotional well-being while concurrently casting a complimentary light upon one's complexion, imbuing the visage with a healthy flush. This color exhibits an enduring aesthetic appeal, manifesting its captivating charm both during daylight hours and amidst artificial illumination, rendering it a favored choice for prestigious dining establishments seeking to cultivate an inviting ambiance. Moreover, Peach conveys connotations of freshness, vitality, and culinary appeal, rendering it a popular selection for table arrangements and culinary accoutrements.

Sea foam
The subdued tones of green, exemplified by Sea Foam, elicit a profound sense of tranquility and relaxation. This attribute finds practical application within healthcare settings, where such hues adorn hospital walls, strategically employed to assuage the anxieties of patients and visitors alike. Similarly, the utilization of "green rooms" backstage in theatrical and televised productions serves to assuage performers' pre-performance jitters, attesting to the calming influence of this color spectrum. Physiologically, pale green hues are conducive to ocular comfort, thereby enhancing visual acuity.

Light Blue
Light to medium shades of blue evoke a sensation of serenity and repose, exerting a discernible physiological impact by inducing reductions in pulse rate, respiration, and blood pressure. The universally positive associations with blue hues evoke imagery of expansive skies and tranquil waters, evoking sentiments of relaxation and leisure reminiscent of idyllic coastal retreats.

Lavender
Lavenders and violets evoke an aura of romance and nostalgia, rendering them well-suited for bedroom environments conducive to restful slumber. Renowned for their delicate and soothing qualities, these hues are often employed in aromatherapy and interior design to promote relaxation and sleep induction. However, the tranquilizing effects of purple hues may inadvertently deter productivity, as these shades tend to foster contemplative reverie.

Peachy Pink
Peachy pinks, frequently utilized in cosmetic packaging, exude a distinctly feminine allure while enhancing the complexion's natural radiance. In the realm of chromatherapy, pink environments are recommended for individuals grappling with stress and agitation, as this color possesses a notable capacity to pacify and engender a sense of emotional release, facilitating the relinquishment of negative emotions and fostering a state of inner calm.

Design and Art
Soft colors, or pastel colors, are a special kind of hue that may evoke a variety of feelings and moods. This makes them valuable in the field of aesthetics and creative expression. These hues, which are distinguished by their soft, light tones, have been prized for generations due to their ability to evoke feelings of refinement, elegance, and serenity. Pastel colors have a significant influence on art and design, providing viewers with a soothing and aesthetically attractive experience.

The capacity of pastel hues to create harmony in a composition is one of its most noteworthy qualities. Pastel colors, in contrast to bright and dramatic hues, help to lessen contrasts and create a harmonic balance that is especially helpful in intricate artworks. This harmonizing characteristic enables artists to combine dissimilar parts in a united and cohesive way by blending them together effortlessly.

Pastel hues may also be employed in a variety of artistic mediums and styles due to their versatility. Pastels are a versatile and universally appealing color that may be used in a wide range of creative expressions, including paintings, digital art, fashion, and interior design. Pastel hues lend a sense of refinement and beauty to interior design projects by helping to create calm, cozy environments.

Pastel colors have been used by artists for centuries to create particular atmospheres and emotions in their works. These hues never cease to enthrall and inspire viewers throughout the globe, from the dreamy pastel portraits of modern painters to the exquisite pastel landscapes of the Impressionists.