User:Oak0b19/sandbox

Street Snap
Street Snap has already from a need of fashion becoming a street art. Chinese modern fashion is influenced by countries that are around it such as Taiwan, Japan and Korea, etc. And the street fashion has become an indicator to discover how the fashion trend looks like in China. Street snap was originated from western fashion culture. It was mediator for fashion industry and day to day life. And it could be found on numerous fashion magazines. Of the entire famous photographer, Bruce Gilden is one of a typical photographer that's focuses on street art. Since 90's, Korean culture has became a huge influence to Asian-pacific Area, as well as Chinese mainstream. K-pop brought korean mainstream fashion into Chinese community in different ways, included personal style, clothing, makeup look, hairstyle, etc. And also Japan fashion, especially Lolita fashion. These changes have made Chinese women redefined fashion efficiently. Most of the street fashion works now are provided to some popular fashion online website in China. Such as StreetChic.cn, the styles are divided into categories (Local, Western, Korean and Japanese, etc.).

The rising of Fashion culture in Asian-Pacific area
Speaking of luxury labels, most of the western luxury brands might comes into mind immediately for most of people. As a matter of fact, going global has becoming a trend for most of the luxury brands in order for them to expand their markets. However, most of the brands that originated from Asia area have not being able to catch up the steps.Joseph Quartana, former buyer at Seven New York and the creative director of contemporary e-trailer Inverted Edge. He has came up with a conclusion that the reason Asian fashion industry is not yet successfully connected to Western audiences is because of stereotype of Asia - a giant manufacturing center for cheap production. According to Euromonitor International, the Asia-Pacific region will see apparel sales grow by $175 billion over the next five years, with China alone accounting for 77 percent of the total expansion and set to overtake the US as the world’s largest apparel market by 2017. As this happens, make no mistake, the new spending power, rising self-awareness and increasing sophistication of the Asian consumer will create new demand for unique and innovative fashion “for us, by us.”In fact, in the Chinese fashion mainstream, domestic brands have been looked down as cheap and low-quality, meanwhile, Western luxury labels open stores nearly every big city. The chief executive from Marc Jacobs*, Bertrand Stalla-Bourdilon revealed his thought about Chinese potential market once when he had an interview with South China Morning Post “...the chase now is more about lifestyle, social status and how brand can fit them. it’s not just about a logo any more.” However, as the luxury goods sector has gotten matured. “What matters now is style—and it matters a whole lot more than you might think.”Unlike U.S. and other places, modern Chinese fashion trend are followed by bevy of local actresses, models and retailers. Especially when Weibo took over Chinese social network during 2011.

Apparel designers
1. Phillip Lim 2. Kenzo Takada 3. Alexander Wang 4.  Jason Wu

Models
As more of the Asian faces are appealing on the runway show and magaznie ads,People who now criticizing the model industry. "A new crop of Asian models from China, South Korea and Japan is redefinding traditional concepts of beauty." According to Vogue, a well recognized Fashion Magazine.

1. Sui He 2. Liu Wen 3. KiKo Mizuhara 4. Fei Fei Sun 6. Du Juan

TaoBao
Although many of the luxury brands are having their boutique opened in China. The online shopping trend also got hotter. The majority E-shop site in China is called TaoBao. TaoBao aimed to be an E-store that has anything you needed. Soon, lowest price products and fast shipping procedure nationally made TaoBao became the biggest E-store in China within a few years. In contrast with international high end brands, Chinese are in favorite with E-store like Taobao.

ShanZhai
Speaking of the E-store. Shanzhai products are also endangering of those foreign brands in China. ShanZhai refers to products that are lookalikes, low-quality or improved goods as well as those done in parody.

Additional Links
1. Modern Chinese Pop Culture 2. Design China 3. Asian Models All the Rage in Fashion World

Resources
References 1. 韩国文化成为中国时尚？. (2004, December 22). 影音娱乐_新浪网. Retrieved October/November, 2013, from http://ent.sina.com.cn/2004-12-22/1024606964.html 2. Burkitt, L. (2012, November 14). What china's trendsetters are wearing. Retrieved October/November, 2013. 3. Fashion - modern chinese pop culture. (n.d.). Modern Chinese Pop Culture. Retrieved October/November, 2013, from http://modernchinesepopculture.weebly.com/fashion.html 4. Gilden, B. (n.d.). Bruce Gilden. Bruce Gilden. Retrieved October/November, 2013, from http://www.brucegilden.com/ 5. Lee, L. (2013, August 27). The china edit | asian catwalk queens, furla accelerates store openings, cute gives way to cool, animal testing complicates l’oréal expansion. BoF The Business of Fashion. Retrieved October/November, 2013, from http://www.businessoffashion.com/2013/08/the-china-edit-asian-catwalk-queens-cute-gives-way-to-cool-animal-testing-complicates-loreal-expansion.html 6. Li, Q., & Yang, S. (2010, August 31). Fashion·subculture·spectacle. Fashion·Subculture·Spectacle: A Cultural Interpretation on "Street Snap" Retrieved November 1, 2013, from http://d.wanfangdata.com.cn/Periodical_njnydxxb-shkxb201002020.aspx 7. Luquetta, O. (2013, March 21). The fashion industry and china. The World of Chinese. Retrieved November/December, 2013, from http://www.theworldofchinese.com/2013/03/the-fashion-industry-and-china/ 8. Paton, E. (2013, March 6). Shangpin taps china’s fashion eshoppers. Financial Times. Retrieved October/November, 2013, from http://www.ft.com/cms/s/2/d79bbd6a-864a-11e2-ad73-00144feabdc0.html 9. Quartana, J. (2013, November 11). Op-ed | in asia, new fashion talent rises. BoF The Business of Fashion. Retrieved November 17, 2013, from http://www.businessoffashion.com/2013/11/in-asia-new-fashion-talent-rises.html 10. Streetchic. (n.d.). StreetChic. Retrieved October/November, 2013, from http://www.streetchic.cn/ 11. 街拍达人把时尚定格. (n.d.). 街拍达人：把时尚定格_女性频道_新华网. Retrieved October/November, 2013, from http://news.xinhuanet.com/lady/2009-05/15/content_11378472.htm