User:Obedihs/YnotPlast

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YnotPlast is Britain’s first and only Multi-ethnic brand of skin toned first aid products that include Plasters, Bandages and First aid kits both for Home, leisure and Holiday kits. YnotPlast plasters are aimed at those with African-Caribbean and Asian skin types as well as tanned European skin and are available in five different shades. Over 4 billion are made and sold every year and with an ethnic population of well over 5 million in the UK that come under the YnotPlast target market this brand is set to reach new heights. The annual income of ethnic minorities after tax was £15 billion, according to the latest research by the Bank of England. Sticking Plasters are part of the many products available in the wound closure market, which globally is estimated at more than $3 billion. These huge figures prove to be the tip of the iceberg for YnotPlast.

YnotPlast started from a simple and seemingly obvious business idea. After seeing a friend’s son bullied for wearing a conspicuous white plaster, Ndiho Sean Obedih discovered that there was no plaster products in the UK market designed for darker skin tones. He saw this as an opportunity to fill this gap in the market with a product that he knew would be greatly in demand by many through the UK and Europe.

Ndiho has dedicated himself to the product over the past two years and has made many sacrifices along the way. He puts his success down to “pride, passion and sheer persistence”, along with a lot of hard work. Why is YnotPlast necessary in the UK market? Put simply to reflect the diversity of the Great British nation.