User:Oceanflynn/sandbox/history Alphabet

History According to Google's Securities and Exchange Commission filing Alphabet Google will replace Google with Alphabet Inc as the publicly traded entity later in 2015. In the fourth quarter of 2015, "Google financials will be provided separately than those for the rest of Alphabet businesses as a whole." "Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG."

Context
Larry Page, cofounder Google Inc. and the CEO of Alphabet Inc. and the inventor of PageRank, Google's best-known search ranking algorithm,  explained how he and Brin wanted to use their wealth to do research in areas that required By 2013 Brin was focused mainly on Google X, Google's research arm headquartered near the main Googleplex. Scientist and entrepreneur Astro Teller is the partner in Google X. When Google went public in 2004, Page and Brin became multi-billionaires. Alphabet was announced on August 10, 2015 via the Google Blog. It was created to restructure Google by moving subsidiaries from Google to Alphabet, narrowing Google's scope. The company consists of Google Inc., Nest Labs and Calico, as well as other businesses including Google X, Google Capital and Google Ventures. Sundar Pichai, former Product Chief, became the new CEO of Google, replacing Larry Page. According to the New York Times, investors had become concerned as Google broadened into areas unrelated to its "traditional core business" as Internet search engine. "[D]rones, pharmaceuticals and venture capital" were not as profitable as its core web search.

In his 2005 publication, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, John Battelle described the history and impact of search engines and the late emergence of Google from a field of competitors. Battelle described how the collective history of Internet searches by 2003 had already become a massive "database of intentions" where people virtually announced what they "desired, needed, wanted, and liked" by searching for it in a search engine like Google or Yahoo. In 2006 Google launched Google Trends, giving insight into "what the world is searching for."

Google held their first Google I/O, annual software developer-focused conference in San Francisco, California in 2008.

By August 2015 Larry Page was the 15th richest man in the world, with an estimated net worth of $35.2 billion. In December 2014, Page was described as "the world’s most daring CEO by Fortune magazine when he was designated the 2014 "Businessperson of the Year."

In 2011 when the triumvirate— Eric Schmidt as CEO and Page and Brin as presidents—dissolved, Page became Google's CEO role.

Google Inc
When Google went public in 2004, Page and Brin became multibillionaires.