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ITS UK is a trade association representing the intelligent transport systems (ITS) sector in the United Kingdom. It supports over 175 member organisations from both the private and public sectors, spanning all disciplines within ITS, including traffic management, connected and autonomous vehicles, and mobility as a service.

ITS UK advocates for the ITS industry in the UK, engaging with government and stakeholders to support growth in the sector.

History
[Note: Add information on when ITS UK was founded and any key milestones in its history if available]

Mission and objectives
ITS UK aims to promote the development and deployment of intelligent transport systems in the UK. It seeks to create value for its members and the wider economy by supporting innovation, growth and export opportunities in the ITS sector. The association also advocates for policies and initiatives that can help decarbonise transport and contribute to the UK's goal of reaching net zero emissions by 2050.

Membership
ITS UK has over 175 member organizations, including companies, public sector bodies, and academic institutions involved in the ITS sector. Its members span all disciplines within ITS, including traffic management, connected and autonomous vehicles and mobility as a service.

Activities and services
ITS UK activities include policy advocacy, engagement with government and other stakeholders, networking and knowledge-sharing events, professional development programs and research and publications on ITS topics.

Policy priorities
ITS UK's policy priorities include:


 * Improving the regulatory environment for ITS innovation and deployment
 * A move toward mobility pricing to manage demand and incentivise sustainable transport
 * Opening up transport data to enable new services and efficiencies
 * Integrating different transport modes and services
 * Positioning the ITS sector as a priority tech industry for the UK

Governance and leadership
ITS UK is governed by a Council elected from its membership. Max Sugarman was appointed as CEO in 2022; Steve Norris is President.