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Reverb is a US 501(c)(3) non-profit environmental organization founded in 2004 by environmentalist Lauren Sullivan and her musician husband, Adam Gardner of Guster. The non-profit works on comprehensive, custom programs to green the tour itself while engaging concertgoers to take action for the environment. At music shows across the country, REVERB offers many volunteer opportunities to spark interest and action toward environmental sustainability for fans and artists alike. REVERB also works to move forward the sustainable practices of music industry leaders, including venues, record labels, and radio stations.

Founded in New York City but headquartered in Portland, ME REVERB maintains a small staff, which work to support the organization's mission.

Mission Statement
Deeply rooted within the music and environmental communities, REVERB educates and engages musicians and their fans to take action toward a more sustainable future.

History
In the early 1990s, Lauren and Adam met outside Boston as undergraduates at Tufts University. At this time, Adam and two fellow college students formed the band Guster. When Adam was touring, Lauren realized that concerts could be used as "powerful environmental platforms"

Soon after, the couple discovered that Bonnie Raitt had a similar project of what they'd envisioned, with a touring arm called "Green Highway." At these shows, she had hybrid cars on display, used reusable cutlery and dishwater, and used cups to refill drinks instead of plastic water bottles. Raitt took REVERB under her foundation (Artistic Resources in Action) as a project until Lauren and Adam got their own non-profit status as REVERB. From that point forward, REVERB set out to help bands decrease the environmental impact while traveling and performing

The co-headlining tour with Alanis Morissette and Barenaked Ladies was the first tour REVERB greened in the summer of 2004. Lauren and Adam chased the tour in Guster's old van and set up and tore down the Eco-Village night after night. Since then, REVERB has greened over 100 major music tours, partnered with more than 2,500 environmental groups, and worked with dozens of bands such as Dave Matthews, Ben Folds, and Jack Johnson.

Programs
Not only does REVERB create custom programs for tours and venues, they have several core programs which include:

Festivals
REVERB has implemented backstage greening and the #RockNRefill program at many festivals across the country including Lockn' Festival, Mountain Jam, Forecastle Festival and more.

Campus Consciousness Programs
Half music tour, half environmental campaign, the purpose of the Campus Consciousness Tour (CCT), which has a minimal environmental footprint, is to inspire and activate students in an electric atmosphere while leaving a positive impact on each community the tour visits. The CCT occurs in the fall and spring semesters and features artists that are popular among university students. In 2016, REVERB partnered with Walk the Moon and X Ambassadors. Past artists on the tour have been Drake, Capital Cities, and Grouplove.

Venue-Residencies
In 2016, after greening thousands of music events at venues all over the country, REVERB decided to build on knowledge and expertise and expand environmental efforts to include season-long programs at four partner venues. With the support of these venues – Xfinity Center (Mansfield, Massachusetts), Darling's Waterfront Pavilion in Bangor, ME and Maine State Pier & Thompson’s Point in Portland, ME – REVERB was able to provide free filtered water to fans, support several local non-profits and reach over a million fans.

In Maine, fans sent a strong message to Senator Susan Collins in support of clean energy through a post card campaign. In addition, thousands of concert-goers supported a local solar petition. In Mansfield, Massachusetts, fans helped feed over 500 families in need. And between all four programs, fans helped us raise $52,000 for local nonprofits.

Farm Support
Farm-to-Family Program Once a fan donates ten dollars to REVERB, they receive a reusable water bottle and free water refills from the water filling station at the venue. These donations are given to a local farmer, who fans get to meet at the Eco-Village. This farmer uses the donations to grow food for local shelters and food banks. So, with one ten dollar donation, the fans reduce the use of plastic, support farmers, and feed people in their community, all while saving money on water at the show and receiving a souvenir water bottle. Thus far, the program has raised over $107,000. Farm-to-Stage Farm-to-Stage was the first local agriculture program that REVERB developed and has been adopted by many of the tours they work with. This program connects local farmers and artisans with tour chefs and local caterers in order to put local ingredients on the plates of artists and their crew in every community they visit. This practice reduces the amount of petroleum-based fuel used and the associated emissions related to the transport of food items across the country or the world, and puts dollars back into local economies while supporting community-scale agriculture.

No More Blood Wood
Since 2012, REVERB, the Environmental Investigation Agency, and the Sierra Club have worked to engage musicians, fans, instrument manufacturers, and law makers to stop the environmental destruction and social justice violations of illegal logging in the rainforest. This practice is linked with human rights violations, economic hardship, species extinction violence against activists, and drug trafficking. REVERB's goal is to raise awareness of the importance of the Lacey Act, a powerful law set by the U.S government to help limit illegal logging and timber trading, at the Eco-Villages.

EIA and Reverb created a short video, "Getting in Tune: Musicians for Legal and Sustainable Wood," with contributions from Linkin Park, Jason Mraz and Michael Franti detailing the issue. In addition, members of Maroon 5 and Guster who traveled to the Guatemalan rain forest are featured in the 20-minute film "Instruments of Change: Lessons from the Rainforest," which premiered on May 17, 2016 at the Grammy Museum in Los Angeles.

#RockNRefill Program
REVERB sets up an Eco-Village at major tours and festivals across the country such as at the Forecastle Festival and California Roots Music and Art Festival. It is here where attendees can purchase a limited edition Nalgene bottle with concert or festival logo. All proceeds from a bottle purchase will go to environmental and social non-profit organizations selected by the artist or festival organizer.

Service Projects
Since its founding, REVERB has linked non-profit groups focusing on local and national environmental causes with concertgoers. These service projects have taken place at local elementary schools, community gardens, and food banks. With this project, REVERB also connects artists and their fans with the causes.

Artist Partners
REVERB creates and executes custom programs with each artist.
 * Aimee Mann
 * Alanis Morissette
 * Andrew Bird
 * Avril Lavigne
 * Barenaked Ladies
 * Ben Folds
 * Relentless7
 * Blink 182
 * Blue Man Group
 * Bonnie Raitt
 * Brandi Carlile
 * Brantley Gilbert
 * Brett Dennen
 * Capital Cities
 * Chris Velan
 * Cloud Cult
 * Coldplay
 * Counting Crows
 * Crowded House
 * Diplo
 * Dispatch
 * Drake
 * Fall Out Boy
 * Fruition String Band
 * Guster
 * Infamous Stringdusters
 * Ingrid Michaelson
 * J.Cole
 * Janelle Monae
 * Jason Mraz
 * John Legend
 * Jose Gonzalez
 * Kelly Clarkson
 * Michael Franti
 * My Chemical Romance
 * O.A.R
 * Panic At The Disco
 * Prince
 * Ray Lamontagne
 * Red Hot Chili Peppers
 * Sara Bareilles
 * Serj Tankian
 * Sheryl Crow
 * Soja
 * Stars (Canadian band)
 * State Radio
 * String Cheese Incident
 * The Dead (band)
 * The Format
 * The Roots
 * Train
 * Whiz Khalifa
 * Willie Nelson
 * Yo Gabba Gabba

Non-profit Partners
Since 2004, REVERB has worked with over 1,000 non-profits to further the mission of environmental sustainability. A small selection of partners include:
 * Center for Biological Diversity
 * Center for Environmental Health
 * Clean Air Conservancy
 * Clean Energy Advocates
 * Clean Wisconsin
 * Climate Change Central
 * Defenders of Wildlife
 * Earth Day Coalition
 * Earth Watch
 * Environmental Resource Center
 * Environmental Defense Fund
 * Hoosier Environmental Council
 * Iraq and Afganistan Veterans of America
 * Louisiana Environmental Action Network
 * Moms Clean Air Force
 * Northeast Sustainable Energy Association
 * Ocean Conservancy
 * Rainforest Alliance
 * Sierra Club
 * The Nature Conservancy
 * World Wildlife Fund

Notable Achievements
#RockNRefill Campaign
 * Since 2004, REVERB has greened over 200 major music tours and festivals and over 5,000 concert events, kept over 117,000 tons of CO2 from the air, fueled touring fleets with over 900,000 gallons of biodiesel, partnered with over 4,000 environmental groups and have reached over 27 million music fans.
 * Since 2006, REVERB's "Campus Consciousness Tour," designed as half music event and half environmental activism has reached 1 million students at 150 college campuses around the United States.
 * In 2007, Adam Gardner of the band Guster testified before Ed Markey and the United States House Select Committee on Energy Independence and Global Warming on green touring and biofuels.
 * Environmentalist Lauren Sullivan and her musician husband, Guster guitarist/vocalist Adam Gardner were awarded the E-Chievement Award by eTown, the non-profit, nationally syndicated radio broadcast, multimedia, and events production company eTown in 2009.
 * Since #RockNRefill's kickoff in 2013, 1,816,610 single-use plastic bottles have been diverted from landfills.
 * Raised more than $1,000,000 for over 50 environmental & social causes and has diverted more than 1,800,000 single-use bottles from landfills.