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William Derella has received recognition for his work in entertainment management, most notably as President of management company DAS Communications Ltd. Management clients have included Fergie, The Black Eyed Peas, Prince Royce, Connor Cruise, The Pretty Reckless, Pixie Lott, Natasha Bedingfield, The Veronicas, and The Bacon Brothers.

1. Personal Life

Born November 9, 1962 in the Bronx, New York, Derella has remained a resident of the state for most of his life. With funding from athletic scholarships in soccer, he attended Ulster County Community College (1980-1981) and Syracuse University (1982-1984), receiving an Associate's Degree in Communication. Derella was an All-Time Men's Soccer Letterwinner at Syracuse University (1982); as part of the 1982 Big East Championship winning team, Derella was honored at the SU Football Home Opener in September 2012, broadcast on EPSN 2. Derella and his wife have four children.

2. Career

While working with artists such as John Pizzarelli, Rise Robots Rise, and The Bacon Brothers as an independent music manager heading the company Etalent, Inc., in the mid-1990s Derella developed and produced a series of family-friendly music festivals geared towards children, called Kids Jam USA. Performing artists included Sam Wright (voice of Sebastian the Crab of Disney's "The Little Mermaid"), Sharon, Lois, & Bram, Bob McGrath, and Raven-Symone; corporate sponsors included GeoSafari Learning World, Koosh, and Little Tykes.

Derella joined the established management company DAS Communications Ltd. in 2001. DAS Communications Ltd., based in New York, specializes in artist management for the music industry and film and television production industry; the company also founded and runs the John Lennon Educational Tour Bus and John Lennon Songwriting Contest.

Derella has seen success with DAS Communications internationally on top of the globalization of The Black Eyed Peas, with three Top 10 songs in the UK within one week of June 2009, the breakout into American or international markets of groups such as Pixie Lott, The Veronicas, and The Pretty Reckless, and the recent expansion of Latin music clients. Artists managed by the company have sold over 300 million records collectively. Derella has also achieved lucrative sponsorship deals for many of his clients, including Natasha Bedingfield and The Black Eyed Peas. Fergie manager Derella helped enhance the singer's brand outreach, leading to deals with Avon Products, Brown Shoe Co., and Dsquared. In 2009 DAS founder and CEO David Sonenberg, Grammy award-winning songwriter and producer Toby Gad, and Derella created the record label Kite Records NYC, which has signed artists including Jessica Jarrell, Susan Justice, Chelsea Williams, and Jordan Jansen.

3. DISCOGRAPHY

4. FILMOGRAPHY