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First Choice Haircutters

Your Ultimate Experience Campaign
The First Choice Haircutters Your Ultimate Experience campaign launched January 2014. Through the microsite, the Your Ultimate Experience campaign allowed consumers to share their best First Choice Haircutters experiences for a chance to win the grand prize.

Consumers were able to enter via the microsite or through the First Choice Haircutters Facebook or Twitter social media sites. The campaign was supported through a national television ad, online advertising and displayed on their social media websites. By sharing their First Choice Haircutters experience one grand prize winner, Maria B, from PEI won $10,000 to create their own ultimate experience vacation anywhere in the world. The Your Ultimate Experience campaign ended February 28, 2014.

Be the Face of First Choice Haircutters Campaign
In December 2011, First Choice Haircutters launched their “Be the Face” of First Choice Haircutters campaign in search of 10 fresh new faces to feature on their 2013 advertising campaign. The online contest consisted of a microsite, where consumers were able to enter the contest with a photo and a short entry of why they think they should be the next face of First Choice Haircutters.

Once the contest ended in February 2012, fashion designer Wayne Clarke, fashion stylist Rachel Matthews Burton and founder of Q Management Jeffrey Kolsrud, judged all entries and narrowed down the 12,000 entries to 50 people of different genders, ages and ethnicities. In April 2012, the 50 people were featured on a revised microsite. The top 50 were released to a public to vote which eventually revealed the 10 finalists. After the 60,000 votes commenced, the winner’s identities were released in June 2012. Winners of the contest won a three day trip New York City and received a hair makeover, professional modeling session, a professional photo shoot, and the chance to be featured in the First Choice Haircut 2013 campaign.

The First Choice Haircutters YouTube page, contains the “behind the scenes” video shot in New York City where the photo shoot took place. The video features quotes from some of the “Be the Face” contest winners.

THIS IS MY Campaign
The “This IS MY” Campaign, created by advertising agency TAG Idea Revolution, was launched in 2011. The campaign focuses on the positive customer experience you receive when going to a First Choice Haircutters salon.

First Choice Haircutters is an affordable full service salon for the whole family, with professional hairstylists, and offers the convenience of no appointments. First Choice Haircutters hairstylists are trained through education and training programs. Stylists also attend a yearly stylist training seminar where they learn new techniques. First Choice Haircutters stylists are always up to date with the most current hairstyling knowledge so that each salon experience remains positive.

First Choice Haircutters Social Media Platforms
First Choice Haircutters social media platforms include Facebook, Twitter, Tumblr, Pinterest and YouTube. The social media websites display articles and images on style, beauty, fashion and celebrity trends, populated from various online websites.

First Choice Haircutters External Links
First Choice Haircutters Facebook Page

First Choice Haircutters Twitter Page First Choice Haircutters Tumblr Account First Choice Haircutters Pinterest Boards First Choice Haircutters YouTube Page

First Choice Haircutters Company Website Home Page