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Shlomo Peretz is an Israeli radio news announcer, communication personality and PR strategic advisor.

Early Life
Peretz born and educated in Tel Aviv. After he finished school he joined the IDF and served at the Armored Corps including in the standing army. In addition, he served in the Israeli National Security Services.

He has a B.A in economics, political science and business management from Bar Ilan University.

Career as a Journalist
At 1974 after he finished his military service he studied editing and radio announcing at “Kol Israel” course, and stated to work in the station. A year after he was chosen the be the news and economic editor, and news announcer in the Israeli Army Radio (Galatz). After he finished his job he kept broadcasting in the station during he’s reserve duty.

At 1975 he started to work as editor at the business and economy supplements of Haaretz.

Between 1977 to 1978 Peretz hosted the Israeli TV show “Marital Status”, which was broadcasted in Channel 1 and The Israeli Educational Television.

In addition, he wrote through the years for the opinion section of the Israeli financial newspapers TheMarker and Globes, on the subject of communication strategy.

Career as a PR advisor
In 1978 he was appointed as Senior Vice President of Clalit Health Services. In this role he also acted as an advisor to the chairman of the organization, including lobbying and coordinating the activities of the HMO in the Knesset and government ministries. In 1985 he was sent by the United Jewish Appeal to the U.K where he acted as the organization's deputy director of fundraising.

Upon his return to Israel in 1990, he opened an office specializing in public relations, media consulting, investor relations and government relations, and began to advise, inter alia, the Minister of Finance, Yitzhak Modai and the Clal concern and the IDB concern.

At 1999 he began to serve as a communication advisor to Prime Minister Benjamin Netanyahu. In 2000 he was appointed as the advisor of businessman Sheldon Adelson. In the same year he was appointed as a consultant for Keshet Media Group, and in 2003 was appointed Channel 10 consultant.

Since 2009, Peretz is working in cooperation with the investors and government relations corporation, Grayling, as there representative in Israel. As part of his work, Peretz advised many bodies, both governmental and commercial, including the Bank of Israel, Bank Hapoalim, the Israeli Ministry of National Infrastructures, Tnuva, Mifal HaPayis, the Israeli Ministry of Finance, the Israeli Ministry of Defense and Bezeq. Peretz also served as the communication consultant of few Israeli academic institutions, including Bar Ilan University and the IDC. At the same time, he served as an investor relations advisor during the public offerings of many Israeli companies, including the Azrieli Group, Amdocs, Teva, El Al, Shikun & Binui, Cellcom, Africa Israel and others.