User:OnBeyondZebrax/sandbox/Musical theatre

“Rodgers & Hammerstein’s South Pacific” melodies Richard Rodgers the "...instruments playing them, the elaborate counter lines, shifting harmonies and alternating rhythmic contexts" are by an orchestrator. Some orchestrators wrote the overture as well, "...weaving together excerpts of the score’s famous melodies to create a seamless potpourri of its greatest hits."

Orchestration
The music in musicals includes songs, ballads, "rhythm song[s]", comedy songs, charm songs and the "musical scene", which is a "theatrical sequence set to music, often combining song with spoken dialogue." Musicals may begin with an overture that "...weav[es] together excerpts of the score’s famous melodies to create a seamless potpourri of its greatest hits." The music in musicals uses a range of "styles and influences including operetta, classical techniques, folk music, jazz" and "local or historical styles [that] are appropriate to the setting." The basic "musical language" uses an "overwhelming preponderance of major tonality and duple or quadruple meter", syncopation, "jazz-inflected harmonies", and verse-chorus song structures that often use an AABA or ABAC form, based around eight bar phrases.

According to Broadway conductor Paul Gemignani, a music theatre orchestrator has "...as much a creative job as the composer’s." Gypsy music director Patrick Vaccariello states that “orchestration supports the journey of the entire piece.” Gemignani says the "best orchestrators” such as Michael Starobin and Jonathan Tunick create the "...warmth in a love scene, the electricity in the kiss, the thing that makes you start to tear up.”

Pit orchestras
"Downsizing is the norm these days, mostly because of space and economics." In 2008, the number of musicians ranges from a single keyboard to 30 musicians for a musical like "South Pacific”; most musicals have from 8 to 14 performers. Typically, these small ensembles are "heavily miked" and mixed by a sound engineer and amplified through a sound system.

Antiquity to Middle Ages
The antecedents of musical theatre in Europe can be traced back to the theatre of ancient Greece, where music and dance were included in stage comedies and tragedies during the 5th century BCE. The dramatists Aeschylus and Sophocles composed their own music to accompany their plays and choreographed the dances of the chorus. The 3rd-century BCE Roman comedies of Plautus included song and dance routines performed with orchestrations. The Romans also introduced technical innovations. For example, to make dance steps more audible in large open-air theatres, Roman actors attached metal chips called sabilla to their stage footwear, creating the first tap shoes. By the Middle Ages, theatre in Europe consisted mostly of travelling minstrels and small performing troupes of performers singing and offering slapstick comedy. In the 12th and 13th centuries, religious dramas, such as The Play of Herod and The Play of Daniel taught the liturgy, set to church chants. Later "mystery plays" were created that told a biblical story in a sequence of entertaining parts. Several pageant wagons (stages on wheels) would move about the city, and a group of actors would tell their part of the story. Once finished, the group would move on with their wagon, and the next group would arrive to tell its part of the story. These plays developed into an autonomous form of musical theatre, with poetic forms sometimes alternating with the prose dialogues and liturgical chants. The poetry was provided with modified or completely new melodies.

Renaissance to the 1800s
The European Renaissance saw older forms evolve into commedia dell'arte, an Italian tradition where raucous clowns improvised their way through familiar stories, and later, opera buffa. In England, Elizabethan and Jacobean plays frequently included music, with performances on organs, lutes, viols and pipes for up to an hour before and during the performance. Plays, perhaps particularly the heavier histories and tragedies, were frequently broken up with a short musical play, perhaps derived from the Italian intermezzo, with music, jokes and dancing, or were followed by an afterpiece known as a jigg, often consisting of scandalous or libellous dialogue set to popular tunes (anticipating the Ballad Opera). Court masques also developed during the Tudor period that involved music, dancing, singing and acting, often with expensive costumes and a complex stage design, sometimes by a renowned architect such as Inigo Jones, presented a deferential allegory flattering to a noble or royal patron. Ben Jonson wrote many masques, often collaborating with Jones. William Shakespeare often included masque-like sections in his plays.

The musical sections of masques developed into sung plays that are recognizable as English operas, the first usually being thought of as William Davenant's The Siege of Rhodes (1656), originally given in a private performance. In France, meanwhile, Molière turned several of his farcical comedies into musical entertainments with songs (music provided by Jean Baptiste Lully) and dance in the late 17th century. His Psyche was the model for an English opera by Thomas Shadwell, The Miser produced in 1672. Davenant produced The Tempest in 1667, which was the first Shakespeare plot set to music, and was then adapted by Shadwell into an opera in 1674 (composed by Matthew Locke and others). About 1683, John Blow composed Venus and Adonis, often considered the first true English-language opera. Blow was followed by Henry Purcell and a brief period of English opera. After the death of Charles II in 1685, English opera began to fall out of fashion.

By the 18th century, two forms of musical theatre were popular in Britain: ballad operas, like John Gay's The Beggar's Opera (1728), that included lyrics written to the tunes of popular songs of the day (often spoofing opera), and comic operas, with original scores and mostly romantic plot lines, like Michael Balfe's The Bohemian Girl (1845). Meanwhile, on the continent, singspiel, comédie en vaudeville, opéra comique and other forms of light musical entertainment were emerging. Other musical theatre forms developed by the 19th century, such as music hall, melodrama, burlesque and vaudeville. Melodramas and burlettas, in particular, were popularized partly because most London theatres were licensed only as music halls and not allowed to present plays without music. In any event, what a piece was called did not necessarily define what it was. The Broadway extravaganza The Magic Deer (1852) advertised itself as "A Serio Comico Tragico Operatical Historical Extravaganzical Burletical Tale of Enchantment."

The first recorded long-running play of any kind was The Beggar's Opera, which ran for 62 successive performances in 1728. It would take almost a century before the first play broke 100 performances, with Tom and Jerry, based on the book Life in London (1821), and the record soon reached 150 in the late 1820s. Colonial America did not have a significant theatre presence until 1752, when London entrepreneur William Hallam sent a company of twelve actors to the colonies with his brother Lewis as their manager. They established a theatre in Williamsburg, Virginia and opened with The Merchant of Venice and The Anatomist. The company moved to New York in the summer of 1753, performing ballad-operas such as The Beggar’s Opera and ballad-farces like Damon and Phillida. By the 1840s, P.T. Barnum was operating an entertainment complex in lower Manhattan. Theatre in New York moved from downtown gradually to midtown from around 1850, seeking less expensive real estate prices, and did not arrive in the Times Square area until the 1920s and 1930s. Broadway's first "long-run" musical was a 50 performance hit called The Elves in 1857. New York runs continued to lag far behind those in London, but Laura Keene's "musical burletta" Seven Sisters (1860) shattered previous New York records with a run of 253 performances.

1850s to 1880s
Around 1850, the French composer Hervé was experimenting with a form of comic musical theatre that came to be called opérette. The best known composers of operetta were Jacques Offenbach from the 1850s to the 1870s and Johann Strauss II in the 1870s and 1880s. Offenbach's fertile melodies, combined with his librettists' witty satire, formed a model for the musical theatre that followed. In 1957, Mark Lubbock traced the development of musical theatre from Offenbach to Gilbert and Sullivan and eventually to Irving Berlin and Rodgers and Hammerstein, writing: "Offenbach is undoubtedly the most significant figure in the history of the 'musical'. In the mid-19th century in England, musical theatre consisted of mostly of music hall, adaptations of the French operettas (played in bad, risqué translations) and musical burlesques (the culmination of which were seen at the Gaiety Theatre beginning in 1868). In reaction to these, a few family-friendly entertainments were created, such as the German Reed Entertainments.

In America, the first original theatre piece in English that conforms to the modern conception of a musical, adding dance and original music that helped to tell the story, is generally considered The Black Crook, which premiered in New York on September 12, 1866. The production was a staggering five-and-a-half hours long, but despite its length, it ran for a record-breaking 474 performances. The same year, The Black Domino/Between You, Me and the Post was the first show to call itself a "musical comedy." Comedians Edward Harrigan and Tony Hart produced and starred in musicals on Broadway between 1878 (The Mulligan Guard Picnic) and 1885, with book and lyrics by Harrigan and music by his father-in-law David Braham. These musical comedies featured characters and situations taken from the everyday life of New York's lower classes and represented a significant step from burletta, minstrel shows, music hall and burlesque, towards a more legitimate theatrical form. They starred high quality singers (Lillian Russell, Vivienne Segal, and Fay Templeton) instead of the ladies of questionable repute who had starred in earlier musical forms.

The length of runs in the theatre changed rapidly around the same time that the modern musical emerged. As transportation improved, poverty in London and New York diminished, and street lighting made for safer travel at night, the number of potential patrons for the growing number of theatres increased enormously. Plays could run longer and still draw in the audiences, leading to better profits and improved production values. The first play to achieve 500 consecutive performances was the London (non-musical) comedy Our Boys, opening in 1875, which set an astonishing new record of 1,362 performances. This run was not equaled on the musical stage until World War I, but musical theatre soon broke the 500 performance mark in London, most notably by the series of more than a dozen long-running Gilbert and Sullivan family-friendly comic opera hits, including H.M.S. Pinafore in 1878 and The Mikado in 1885. These were sensations on both sides of the Atlantic and, along with the other changes in the theatre, raised the standard for what was considered a successful run. Only a few 19th century musical pieces exceeded the run of the Mikado: The Chimes of Normandy (Les Cloches de Corneville) ran for 705 performances in 1878 in London, and Alfred Cellier and B. C. Stephenson's 1886 hit, Dorothy (a show midway between comic opera and musical comedy), set a new record with 931 performances.

Gilbert and Sullivan's influence on later musical theatre was profound, creating examples of how to "integrate" musicals so that the lyrics and dialogue were designed to advance a coherent story. Their works were admired and copied by early authors and composers of musicals such as Ivan Caryll, Lionel Monckton, P. G. Wodehouse, and Victor Herbert, and later Jerome Kern, Ira Gershwin, Lorenz Hart, Alan Jay Lerner, Yip Harburg, Irving Berlin, Ivor Novello, Oscar Hammerstein II and Andrew Lloyd Webber. Other British composers of the 1870s and 1880s included Edward Solomon and F. Osmond Carr. The most popular British shows, beginning with the Savoy operas, also enjoyed profitable New York productions and tours of Britain, America, Europe, Australasia and South Africa. These shows were fare for "respectable" audiences, a marked contrast from the risqué burlesques, melodramas, minstrel shows, bawdy music hall shows and French operettas that dominated the stage prior to Gilbert and Sullivan and drew a sometimes seedy crowd looking for less wholesome entertainment.

1890s to the new century
Charles Hoyt's A Trip to Chinatown (1891) was Broadway's long-run champion (until Irene in 1919), running for 657 performances. Gilbert and Sullivan's comic operas were both pirated and imitated in New York by productions such as Reginald de Koven's Robin Hood (1891) and John Philip Sousa's El Capitan (1896). A Trip to Coontown (1898) was the first musical comedy entirely produced and performed by African Americans in a Broadway theatre (largely inspired by the routines of the minstrel shows), followed by the ragtime-tinged Clorindy, or the Origin of the Cakewalk (1898), and the highly successful In Dahomey (1902). Hundreds of musical comedies were staged on Broadway in the 1890s and early 20th century composed of songs written in New York's Tin Pan Alley by composers such as Gus Edwards, John Walter Bratton and George M. Cohan (Little Johnny Jones (1904)). Still, New York runs continued to be relatively short, with a few exceptions, compared with London runs, until the 1920s. Tours, however, were often extensive, beginning with the original Broadway cast.

Meanwhile, musicals had spread to the London stage by the Gay Nineties. George Edwardes had left the management of Richard D'Oyly Carte's Savoy Theatre. He took over the Gaiety Theatre and, at first, he improved the quality of the old burlesques. He perceived that audiences wanted a new alternative to the Savoy-style comic operas and their intellectual, political, absurdist satire. He experimented with a modern-dress, family-friendly musical theatre style, with breezy, popular songs, snappy, romantic banter, and stylish spectacle at the Gaiety, Daly's Theatre and other venues. These drew on the traditions of comic opera and also used elements of burlesque and of the Harrigan and Hart pieces. He replaced the bawdy women of burlesque with his "respectable" corps of dancing, singing Gaiety Girls to complete the musical and visual fun. The success of the first of these, In Town in 1892 and A Gaiety Girl in 1893, confirmed Edwardes on the path he was taking. These "musical comedies", as he called them, revolutionized the London stage and set the tone for the next three decades.

Edwardes' early Gaiety hits included a series of light, romantic "poor maiden loves aristocrat and wins him against all odds" shows, usually with the word "Girl" in the title, including The Shop Girl (1894) and A Runaway Girl (1898), with music by Ivan Caryll and Lionel Monckton. These shows were immediately widely copied at other London theatres (and soon in America), and the Edwardian musical comedy swept away the earlier musical forms of comic opera and operetta. At Daly's Theatre, Edwardes presented slightly more complex comedy hits. The Geisha (1896) by Sidney Jones with lyrics by Harry Greenbank and Adrian Ross and then Jones' San Toy (1899) each ran for more than two years and also found great international success, for example in Australian productions by J. C. Williamson.

The British musical comedy Florodora (1899) by Leslie Stuart and Paul Rubens made a splash on both sides of the Atlantic, as did A Chinese Honeymoon (1901), by British lyricist George Dance and American-born composer Howard Talbot, which ran for a record setting 1,074 performances in London and 376 in New York. The story concerns couples who honeymoon in China and inadvertently break the kissing laws (shades of The Mikado). The Belle of New York (1898) ran for 697 performances in London after a brief New York run, becoming the first American musical to run for over a year in London. After the turn of the 20th century, Seymour Hicks (who joined forces with American producer Charles Frohman) wrote popular shows with composer Charles Taylor and others, and Edwardes and Ross continued to churn out hits like The Toreador (1901), A Country Girl (1902), The Orchid (1903), The Girls of Gottenberg (1907) and Our Miss Gibbs (1909). Other Edwardian musical comedy hits included The Arcadians (1909) and The Quaker Girl (1910).

Operetta and World War I
Virtually eliminated from the English-speaking stage by competition from the ubiquitous Edwardian musical comedies in the 1890s, operettas returned to London and Broadway in 1907 with The Merry Widow, and operettas and musicals became direct competitors for a time. In the early years of the 20th century, English-language adaptations of 19th century continental operettas, as well as operettas by a new generation of European composers, such as Franz Lehár and Oscar Straus, among others, spread throughout the English-speaking world. In America, Victor Herbert produced a string of famous operettas (The Fortune Teller (1898), Babes in Toyland (1903), Mlle. Modiste (1905), The Red Mill (1906) and Naughty Marietta (1910)), often with librettist Harry B. Smith, as well as some intimate musical plays with modern settings. In English-speaking countries, during World War I, German-language operetta lost its popularity.

Among other British and American composers and librettists of the 1910s, the team of P. G. Wodehouse, Guy Bolton and Jerome Kern stood out. Following in the footsteps of Gilbert and Sullivan, their "Princess Theatre shows" paved the way for Kern's later work by showing that a musical could combine light, popular entertainment with continuity between its story and songs: ""These shows built and polished the mold from which almost all later major musical comedies evolved. ... The characters and situations were, within the limitations of musical comedy license, believable and the humor came from the situations or the nature of the characters. Kern's exquisitely flowing melodies were employed to further the action or develop characterization. The integration of song and story is periodically announced as a breakthrough in ... musical theater. Great opera has always done this, and it is easy to demonstrate such integration in Gilbert and Sullivan or the French opera bouffe. However, early musical comedy was often guilty of inserting songs in a hit-or-miss fashion. The Princess Theatre musicals brought about a change in approach. P. G. Wodehouse, the most observant, literate, and witty lyricist of his day, and the team of Bolton, Wodehouse, and Kern had an influence felt to this day."

The theatre-going public needed escapist entertainment during the dark times of World War I, and they flocked to the theatre. Harry Tierney and Joseph McCarthy's 1919 hit musical Irene ran for 670 performances, a Broadway record that held until 1938's Hellzapoppin. The British public supported far longer runs like that of Maid of the Mountains (1,352 performances) and especially Chu Chin Chow. Its run of 2,238 performances was more than twice as many as any previous musical, setting a record that stood for nearly forty years until Salad Days. Revues like The Bing Boys Are Here in Britain, and those of Florenz Ziegfeld and his imitators in America, were also extraordinarily popular. A new generation of composers of operettas emerged in the 1920s, such as Rudolf Friml and Sigmund Romberg.

The primacy of British musical theatre from the 19th century through 1920 was gradually replaced by American innovation in the 20th century. Edwardes' competitor and counterpart in the U.S. was Charles Frohman and his Theatrical Syndicate. George M. Cohan's and Herbert's musical entertainments after the turn of the century gave way to the Princess Theatre shows and a profusion of other musicals as Kern and other Tin Pan Alley composers began to bring new musical styles such as ragtime and jazz to the theatres. The Shubert Brothers took control of the Broadway theatres after the war as new writers like the Gershwin brothers (George and Ira), Irving Berlin and Rodgers and Hart began to produce shows. Musical theatre writer Andrew Lamb notes, "The triumph of American works over European in the first decades of the twentieth century came about against a changing social background. The operatic and theatrical styles of nineteenth-century social structures were replaced by a musical style more aptly suited to twentieth-century society and its vernacular idiom. It was from America that the more direct style emerged, and in America that it was able to flourish in a developing society less hidebound by nineteenth-century tradition."

The Roaring Twenties and the Great Depression
The musicals of the Roaring Twenties, borrowing from vaudeville, music hall and other light entertainments, tended to emphasize star actors and actresses, big dance routines, and popular songs, at the expense of plot. Typical of the decade were lighthearted productions like Sally; Lady Be Good; Sunny; No, No, Nanette; Oh, Kay! and Funny Face. While the books of these shows may have been forgettable, they featured stars such as Marilyn Miller and Fred Astaire and produced dozens of enduring popular songs ("standards") by, most notably, Jerome Kern, the Gershwin brothers, Irving Berlin, Cole Porter, Vincent Youmans, and the team of Richard Rodgers and Lorenz Hart. Throughout the first half of the 20th century, popular music was dominated by musical theatre composers and lyricists. These musicals and the standards they produced, including "Fascinating Rhythm", "Tea for Two" and "Someone to Watch Over Me", became popular on both sides of the Atlantic ocean.

Many shows were revues, series of sketches and songs with little or no connection between them. The best-known of these were the annual Ziegfeld Follies, spectacular song-and-dance revues on Broadway featuring extravagant sets, elaborate costumes, and beautiful chorus girls. These spectacles also raised production values, and mounting a musical generally became more expensive. Shuffle Along, an all-African American show was a hit on Broadway. In London, stars such as Ivor Novello and Noël Coward became popular. Meanwhile, operettas, which had been nearly absent from the English-speaking stage since World War I, had a last burst of popularity; works by continental European composers were successful, as were those by Sigmund Romberg and Rudolf Friml in America, which included Rose-Marie and The Student Prince respectively. The last hit operetta of the era on Broadway was Romberg's The New Moon in 1928.

Progressing far beyond the comparatively frivolous musicals and sentimental operettas of the decade, Show Boat, which premiered on December 27, 1927 at the Ziegfeld Theatre in New York, represented an even more complete integration of book and score than the Princess Theatre musicals, with dramatic themes told through the music, dialogue, setting and movement. This was accomplished by combining the lyricism of Kern's music with the skillful craft of Oscar Hammerstein II, who adapted Edna Ferber's novel and wrote lyrics for the show. One historian wrote, "Here we come to a completely new genre – the musical play as distinguished from musical comedy. Now ... the play was the thing, and everything else was subservient to that play. Now ... came complete integration of song, humor and production numbers into a single and inextricable artistic entity." However, Bordman argues, "Show Boat is certainly an operetta with its many arioso passages, its musical depth and seriousness, and its romantic story set, in typical operetta fashion, in the long ago and far away." Nevertheless, as the Great Depression set in during the post-Broadway national tour of Show Boat, the public turned back to light, brassy, escapist entertainment, and no follow-up was produced so seriously treating serious social themes until Oklahoma! in 1943.

The motion picture mounted a challenge to the stage. At first, films were silent and presented only limited competition to theatre. But by the end of the 1920s, films like The Jazz Singer could be presented with synchronized sound. "Talkie" films at low prices effectively killed off vaudeville by the early 1930s. Historian John Kenrick commented: "Top vaudeville stars filmed their acts for one-time pay-offs, inadvertently helping to speed the death of vaudeville. After all, when 'small time' theatres could offer 'big time' performers on screen at a nickel a seat, who could ask audiences to pay higher amounts for less impressive live talent?"

1930s
The Great Depression affected theatre audiences on both sides of the Atlantic, as people had little money to spend on entertainment. Only a few stage shows exceeded a run on Broadway or in London of 500 performances during the decade.

Many shows continued the lighthearted song-and-dance style of their 1920s predecessors. The revue The Band Wagon (1931) starred dancing partners Fred Astaire and his sister Adele, while Cole Porter's Anything Goes (1934) confirmed Ethel Merman's position as the First Lady of musical theatre, a title she maintained for many years. British writers such as Noël Coward and Ivor Novello continued to deliver old fashioned, sentimental musicals, such as The Dancing Years. Similarly, Rodgers & Hart returned from Hollywood to churn out a series of Broadway hits, including On Your Toes (1936, with Ray Bolger, the first Broadway musical to make dramatic use of classical dance), Babes In Arms (1937), and The Boys From Syracuse (1938), and Cole Porter wrote a similar string of hits, including Anything Goes (1934) and DuBarry Was a Lady (1939). The longest-running piece of musical theatre of the 1930s was Hellzapoppin (1938), a revue with audience participation, which played for 1,404 performances, setting a new Broadway record that was finally beaten by Oklahoma! five years later.

However, a few creative teams began to build on Show Boat's innovations, experimenting with musical satire, topical books and operatic scope. Of Thee I Sing (1931), a political satire with music by George Gershwin and lyrics by Ira Gershwin and Morrie Ryskind, was the first musical awarded the Pulitzer Prize. As Thousands Cheer (1933), a revue by Irving Berlin and Moss Hart in which each song or sketch was based on a newspaper headline, marked the first Broadway show in which an African-American, Ethel Waters, starred alongside white actors. Waters' numbers included "Supper Time", a woman's lament for her husband who has been lynched. Porgy and Bess (1935), by the Gershwin brothers and DuBose Heyward, featured an all African-American cast and blended operatic, folk, and jazz idioms. It has entered the permanent opera repertory and, in some respects, it foreshadowed such "operatic" musicals as West Side Story and Sweeney Todd. The Cradle Will Rock (1937), with a book and score by Marc Blitzstein and direction by Orson Welles, was a highly political pro-union piece that, despite the controversy surrounding it, managed to run for 108 performances. Richard Rodgers and Lorenz Hart's I'd Rather Be Right (1937) was a political satire with George M. Cohan as President Franklin D. Roosevelt, and Kurt Weill's Knickerbocker Holiday, based on source writings by Washington Irving, depicted New York City's early history while good-naturedly satirizing the good intentions of President Franklin D. Roosevelt.

Despite the economic woes of the decade and the competition from film, the musical survived. In fact, the move towards political satire in Of Thee I Sing, I'd Rather Be Right and Knickerbocker Holiday, together with the musical sophistication of the Gershwin, Kern, Rodgers and Weill musicals and the fast-paced staging and naturalistic dialogue style created by director George Abbott, showed that musical theatre was beginning to evolve beyond the gags and showgirls musicals of the Gay Nineties and Roaring Twenties and the sentimental romance of operetta.

1940s
The 1940s would begin with more hits from Porter, Irving Berlin, Rodgers and Hart, Weill and Gershwin, some with runs over 500 performances as the economy rebounded, but artistic change was in the air.

Rodgers and Hammerstein's Oklahoma! completed the revolution begun by Show Boat, by tightly integrating all the aspects of musical theatre, with a cohesive plot, songs that furthered the action of the story, and featured dream ballets and other dances that advanced the plot and developed the characters, rather than using dance as an excuse to parade scantily clad women across the stage. Rodgers and Hammerstein hired ballet choreographer Agnes de Mille, who used everyday motions to help the characters express their ideas. It defied musical conventions by raising its first act curtain not on a bevy of chorus girls, but rather on a woman churning butter, with an off-stage voice singing the opening lines of Oh, What a Beautiful Mornin' unaccompanied. It drew rave reviews, set off a box-office frenzy and received a Pulitzer Prize. Brooks Atkinson wrote in The New York Times that the show's opening number changed the history of musical theater: “After a verse like that, sung to a buoyant melody, the banalities of the old musical stage became intolerable." It was the first "blockbuster" Broadway show, running a total of 2,212 performances, and was made into a hit film. It remains one of the most frequently produced of the team's projects. William A. Everett and Paul R. Laird wrote that this was a "show, that, like Show Boat, became a milestone, so that later historians writing about important moments in twentieth-century theatre would begin to identify eras according to their relationship to Oklahoma!"

"After Oklahoma!, Rodgers and Hammerstein were the most important contributors to the musical-play form... The examples they set in creating vital plays, often rich with social thought, provided the necessary encouragement for other gifted writers to create musical plays of their own". The two collaborators created an extraordinary collection of some of musical theatre's best loved and most enduring classics, including Carousel (1945), South Pacific (1949), The King and I (1951), and The Sound of Music (1959). Some of these musicals treat more serious subject matter than most earlier shows: the villain in Oklahoma! is a suspected murderer and psychopath with a fondness for lewd post cards; Carousel deals with spousal abuse, thievery, suicide and the afterlife; South Pacific explores miscegenation even more thoroughly than Show Boat; and the hero of The King and I dies onstage.

The show's creativity stimulated Rodgers and Hammerstein's contemporaries and ushered in the "Golden Age" of American musical theatre. Americana was displayed on Broadway during the "Golden Age", as the wartime cycle of shows began to arrive. An example of this is On the Town (1944), written by Betty Comden and Adolph Green, composed by Leonard Bernstein and choreographed by Jerome Robbins. The story is set during wartime and concerns three sailors who are on a 24-hour shore leave in New York City, during which each falls in love. The show also gives the impression of a country with an uncertain future, as the sailors and their women also have. Irving Berlin used sharpshooter Annie Oakley's career as a basis for his Annie Get Your Gun (1946, 1,147 performances); Burton Lane, E. Y. Harburg, and Fred Saidy combined political satire with Irish whimsy for their fantasy Finian's Rainbow (1947, 725 performances); and Cole Porter found inspiration in William Shakespeare's Taming of the Shrew for Kiss Me, Kate (1948, 1,077 performances). The American musicals overwhelmed the old-fashioned British Coward/Novello-style shows, one of the last big successes of which was Novello's Perchance to Dream (1945, 1,021 performances). The formula for the Golden Age musicals reflected one or more of four widely held perceptions of the "American dream": That stability and worth derives from a love relationship sanctioned and restricted by Protestant ideals of marriage; that a married couple should make a moral home with children away from the city in a suburb or small town; that the woman's function was as homemaker and mother; and that Americans incorporate an independent and pioneering spirit or that their success is self-made.

1950s
Damon Runyon's eclectic characters were at the core of Frank Loesser's and Abe Burrows' Guys and Dolls, (1950, 1,200 performances); and the Gold Rush was the setting for Alan Jay Lerner and Frederick Loewe's Paint Your Wagon (1951). The relatively brief seven-month run of that show didn't discourage Lerner and Loewe from collaborating again, this time on My Fair Lady (1956), an adaptation of George Bernard Shaw's Pygmalion starring Rex Harrison and Julie Andrews, which at 2,717 performances held the long-run record for many years. Popular Hollywood films were made of all of these musicals. The Boy Friend (1954) ran for 2,078 performances in London, briefly becoming the third longest-running musical in West End or Broadway history (after Chu Chin Chow and Oklahoma!), until it was demoted by Salad Days. It marked Julie Andrews' American debut.

Another record was set by The Threepenny Opera, which ran for 2,707 performances, becoming the longest-running off-Broadway musical until The Fantasticks. The production also broke ground by showing that musicals could be profitable off-Broadway in a small-scale, small orchestra format. This was confirmed in 1959 when a revival of Jerome Kern and P. G. Wodehouse's Leave It to Jane ran for more than two years. The 1959–1960 Off-Broadway season included a dozen musicals and revues including Little Mary Sunshine, The Fantasticks and Ernest in Love, a musical adaptation of Oscar Wilde's 1895 hit The Importance of Being Earnest.

West Side Story (1957) transported Romeo and Juliet to modern day New York City and converted the feuding Montague and Capulet families into opposing ethnic gangs, the Jets and the Sharks. The book was adapted by Arthur Laurents, with music by Leonard Bernstein and lyrics by newcomer Stephen Sondheim. It was embraced by the critics, but failed to be a popular choice for the "blue-haired matinee ladies," who preferred the small town River City, Iowa of Meredith Willson's The Music Man to the alleys of Manhattan's Upper West Side. Apparently Tony Award voters were of a similar mind, since they favored the former over the latter. West Side Story had a respectable run of 732 performances (1,040 in the West End), while The Music Man ran nearly twice as long, with 1,375 performances. However, the film of West Side Story was extremely successful. Laurents and Sondheim teamed up again for Gypsy (1959, 702 performances), with Jule Styne providing the music for a backstage story about the most driven stage mother of all-time, stripper Gypsy Rose Lee's mother Rose. The original production ran for 702 performances, and was given four subsequent revivals, with Angela Lansbury, Tyne Daly, Bernadette Peters and Patti LuPone later tackling the role made famous by Ethel Merman.

Although directors and choreographers have had a major influence on musical theatre style since at least the 19th century, George Abbott and his collaborators and successors took a central role in integrating movement and dance fully into musical theatre productions in the Golden Age. Abbott introduced ballet as a story-telling device in On Your Toes in 1936, which was followed by Agnes DeMille's ballet and choreography in Oklahoma!. After Abbott collaborated with Jerome Robbins in On the Town and other shows, Robbins combined the roles of director and choreographer, emphasizing the story-telling power of dance in West Side Story, A Funny Thing Happened on the Way to the Forum (1962) and Fiddler on the Roof (1964). Bob Fosse choreographed for Abbott in The Pajama Game (1956) and Damn Yankees (1957), injecting playful sexuality into those hits. He was later the director-choreographer for Sweet Charity (1968), Pippin (1972) and Chicago (1975). Other notable director-choreographers have included Gower Champion, Tommy Tune, Michael Bennett, Gillian Lynne and Susan Stroman. Prominent directors have included Hal Prince, who also got his start with Abbott, and Trevor Nunn.

During the Golden Age, automotive companies and other large corporations began to hire Broadway talent to write corporate musicals, private shows only seen by their employees or customers. The 1950s ended with Rodgers and Hammerstein's last hit, The Sound of Music, which also became another hit for Mary Martin. It ran for 1,443 performances and shared the Tony Award for Best Musical. Together with its extremely successful 1965 film version, it has become one of the most popular musicals in history.

1960s
In 1960, The Fantasticks was first produced off-Broadway. This intimate allegorical show would quietly run for over 40 years at the Sullivan Street Theatre in Greenwich Village, becoming by far the longest-running musical in history. Its authors produced other innovative works in the 1960s, such as Celebration and I Do! I Do!, the first two-character Broadway musical. The 1960s would see a number of blockbusters, like Fiddler on the Roof (1964; 3,242 performances), Hello, Dolly! (1964; 2,844 performances), Funny Girl (1964; 1,348 performances), and Man of La Mancha (1965; 2,328 performances), and some more risqué pieces like Cabaret, before ending with the emergence of the rock musical. Two men had considerable impact on musical theatre history beginning in this decade: Stephen Sondheim and Jerry Herman.

The first project for which Sondheim wrote both music and lyrics was A Funny Thing Happened on the Way to the Forum (1962, 964 performances), with a book based on the works of Plautus by Burt Shevelove and Larry Gelbart, and starring Zero Mostel. Sondheim moved the musical beyond its concentration on the romantic plots typical of earlier eras; his work tended to be darker, exploring the grittier sides of life both present and past. Other early Sondheim works include Anyone Can Whistle (1964, which ran only nine performances, despite having stars Lee Remick and Angela Lansbury), and the successful Company (1970), Follies (1971) and A Little Night Music (1973). Later, Sondheim found inspiration in unlikely sources: the opening of Japan to Western trade for Pacific Overtures (1976), a legendary murderous barber seeking revenge in the Industrial Age of London for Sweeney Todd (1979), the paintings of Georges Seurat for Sunday in the Park with George (1984), fairy tales for Into the Woods (1987), and a collection of presidential assassins in Assassins (1990).

While some critics have argued that some of Sondheim’s musicals lack commercial appeal, others have praised their lyrical sophistication and musical complexity, as well as the interplay of lyrics and music in his shows. Some of Sondheim's notable innovations include a show presented in reverse (Merrily We Roll Along) and the above-mentioned Anyone Can Whistle, in which the first act ends with the cast informing the audience that they are mad.

Jerry Herman played a significant role in American musical theatre, beginning with his first Broadway production, Milk and Honey (1961, 563 performances), about the founding of the state of Israel, and continuing with the blockbuster hits Hello, Dolly! (1964, 2,844 performances), Mame (1966, 1,508 performances), and La Cage aux Folles (1983, 1,761 performances). Even his less successful shows like Dear World (1969) and Mack & Mabel (1974) have had memorable scores (Mack & Mabel was later reworked into a London hit). Writing both words and music, many of Herman's show tunes have become popular standards, including "Hello, Dolly!", "We Need a Little Christmas", "I Am What I Am", "Mame", "The Best of Times", "Before the Parade Passes By", "Put On Your Sunday Clothes", "It Only Takes a Moment", "Bosom Buddies", and "I Won't Send Roses", recorded by such artists as Louis Armstrong, Eydie Gorme, Barbra Streisand, Petula Clark and Bernadette Peters. Herman's songbook has been the subject of two popular musical revues, Jerry's Girls (Broadway, 1985), and Showtune (off-Broadway, 2003).

The musical started to diverge from the relatively narrow confines of the 1950s. Rock music would be used in several Broadway musicals, beginning with Hair, which featured not only rock music but also nudity and controversial opinions about the Vietnam War, race relations and other social issues.

Social themes
After Show Boat and Porgy and Bess, and as the struggle in America and elsewhere for minorities' civil rights progressed, Hammerstein, Harold Arlen, Yip Harburg and others were emboldened to write more musicals and operas that aimed to normalize societal toleration of minorities and urged racial harmony. Early Golden Age works that focused on racial tolerance included Finian's Rainbow, South Pacific, and The King and I. Towards the end of the Golden Age, several shows tackled Jewish subjects and issues, such as Fiddler on the Roof, Milk and Honey, Blitz! and later Rags. The original concept that became West Side Story was set in the Lower East Side during Easter-Passover celebrations; the rival gangs were to be Jewish and Italian Catholic. The creative team later decided that the Polish (white) vs. Puerto Rican conflict was fresher.

Tolerance as an important theme in musicals has continued in recent decades. The final expression of West Side Story left a message of racial tolerance. By the end of the 1960s, musicals became racially integrated, with black and white cast members even covering each other's roles, as they did in Hair. Homosexuality has been explored in musicals, beginning with Hair, and even more overtly in La Cage aux Folles, Falsettos and others. The 1998 musical Parade is a sensitive exploration of both anti-Semitism and historical American racism.

1970s
After the success of Hair, rock musicals flourished in the 1970s, with as Jesus Christ Superstar, Godspell, The Rocky Horror Show, Evita, and Two Gentlemen of Verona. Some of these rock musicals began with "concept albums" and then moved to film or stage, such as Tommy. Others had no dialogue or were otherwise reminiscent of opera, with dramatic, emotional themes; these sometimes started as concept albums and were referred to as rock operas. The musical also went in other directions. Shows like Raisin, Dreamgirls, Purlie, and The Wiz brought a significant African-American influence to Broadway. More varied musical genres and styles were incorporated into musicals both on and especially off-Broadway. At the same time, Stephen Sondheim found success with a series of musicals mentioned above.

1975 brought to the stage a dance musical called "tremendous" by the New York Times reviewer, Clive Barnes. A Chorus Line emerged from recorded group therapy-style sessions Michael Bennett conducted with "gypsies" – those who sing and dance in support of the leading players – from the Broadway community. From hundreds of hours of tapes, James Kirkwood, Jr. and Nick Dante fashioned a book about an audition for a musical, incorporating many real-life stories from the sessions; some who attended the sessions eventually played variations of themselves or each other in the show. With music by Marvin Hamlisch and lyrics by Edward Kleban, A Chorus Line first opened at Joseph Papp's Public Theater in lower Manhattan. What initially had been planned as a limited engagement eventually moved to the Shubert Theatre on Broadway for a run of 6,137 performances, becoming the longest-running production in Broadway history up to that time. The show swept the Tony Awards and won the Pulitzer Prize, and its hit song, What I Did for Love, became an instant standard.

Broadway audiences welcomed musicals that varied from the usual style and substance. John Kander and Fred Ebb explored the rise of Nazism in Germany in Cabaret and Prohibition-era Chicago, which relied on old vaudeville techniques to tell its tale of murder and the media. Pippin, by Stephen Schwartz, was set in the days of Charlemagne. Federico Fellini's autobiographical film 8½ became Maury Yeston's Nine. At the end of the decade, Evita and Sweeney Todd were precursors to the darker, big budget musicals of the 1980s that depended on dramatic stories, sweeping scores and spectacular effects. But during this same period, old-fashioned values were still embraced in such hits as Annie, 42nd Street, My One and Only, and popular revivals of No, No, Nanette and Irene. Although many film versions of musicals were made in the 1970s, few were critical or box office successes, with the notable exceptions of Fiddler on the Roof (film), Cabaret (1972 film) and Grease (film).

1980s
The 1980s saw the influence of European "mega-musicals", or "pop operas", on Broadway, in the West End and elsewhere. These typically featured a pop-influenced score, had large casts and sets and were identified by their notable effects – a falling chandelier (in The Phantom of the Opera), a helicopter landing on stage (in Miss Saigon) – and big budgets. Many were based on novels or other works of literature. The most important writers of mega-musicals include the French team of Claude-Michel Schönberg and Alain Boublil, responsible for Les Misérables, which became the longest-running international musical hit in history. The team, in collaboration with Richard Maltby, Jr., continued to produce hits, including Miss Saigon, inspired by the Puccini opera Madame Butterfly.

The British composer Andrew Lloyd Webber saw similar success with Evita, based on the life of Argentina's Eva Perón; Cats, derived from the poems of T. S. Eliot (both of which musicals originally starred Elaine Paige); Starlight Express, performed on roller skates; The Phantom of the Opera, derived from the Gaston Leroux novel, "Le Fantôme de l'Opéra"; and Sunset Boulevard (from the classic film of the same name). These works ran (or are still running) for decades in both New York and London and had extraordinary international and touring success. The mega-musicals' huge budgets redefined expectations for financial success on Broadway and in the West End. In earlier years, it was possible for a show to be considered a hit after a run of several hundred performances, but with multimillion-dollar production costs, a show must run for years simply to turn a profit.

1990s
In the 1990s, a new generation of theatrical composers emerged, including Jason Robert Brown and Michael John LaChiusa, and who began with productions Off-Broadway. The most conspicuous success of these artists was Jonathan Larson's show Rent (1996), a rock musical (based on the opera La bohème) about a struggling community of artists in Manhattan. While the cost of tickets to Broadway and West End musicals was escalating beyond the budget of many theatregoers, Rent was marketed to increase the popularity of musicals among a younger audience. It featured a young cast and a heavily rock-influenced score; the musical became a hit. Its young fans, many of them students, calling themselves RENTheads, camped out at the Nederlander Theatre in hopes of winning the lottery for $20 front row tickets, and some saw the show dozens of times. Other shows on Broadway followed Rent's lead by offering heavily discounted day-of-performance or standing-room tickets, although often the discounts are offered only to students.

The 1990s also saw the influence of large corporations on the production of musicals. The most important has been The Walt Disney Company, which began adapting some of its animated film musicals for the stage, starting with Beauty and the Beast (1994), The Lion King (1997) and Aida (2000), the latter two with music by Elton John. The Lion King is the highest-grossing musical in Broadway history. The Who's Tommy (1993), a theatrical adaptation of the rock opera Tommy, achieved a healthy run of 899 performances but was criticized for sanitizing the story and "musical theatre-izing" the rock music.

Despite the growing number of large-scale musicals in the 1980s and 1990s, a number of lower-budget, smaller-scale musicals managed to find critical and financial success, such as Falsettoland and Little Shop of Horrors, Bat Boy: The Musical and Blood Brothers. The topics of these pieces vary widely, and the music ranges from rock to pop, but they often are produced off-Broadway, or for smaller London theatres, and some of these stagings have been regarded as imaginative and innovative.

2000s
In the new century, familiarity has been embraced by producers and investors anxious to guarantee that they recoup their considerable investments, if not show a healthy profit. Some took (usually modest-budget) chances on the new and unusual, such as Urinetown (2001), Avenue Q (2003), Caroline or Change (2004), The 25th Annual Putnam County Spelling Bee (2005), The Light in the Piazza (2005), Spring Awakening (2006), In the Heights (2007), Next to Normal (2009) and American Idiot (2010). But most took a safe route with revivals of familiar fare, such as Fiddler on the Roof, A Chorus Line, South Pacific, Gypsy, Hair, West Side Story and Grease, or with other proven material, such as films (The Producers, Spamalot, Hairspray, Legally Blonde,  The Color Purple, Xanadu, Billy Elliot and Shrek) or well-known literature (The Scarlet Pimpernel and Wicked) hoping that the shows would have a built-in audience as a result. Some critics consider the reuse of film plots, especially those from Disney (such as Mary Poppins, and The Little Mermaid) a redefinition of the Broadway and West End musical as a tourist attraction, rather than a creative outlet.
 * Trends

Today it is less likely that a sole producer, such as David Merrick or Cameron Mackintosh, backs a production. Corporate sponsors dominate Broadway, and often alliances are formed to stage musicals, which require an investment of $10 million or more. In 2002, the credits for Thoroughly Modern Millie listed ten producers, and among those names were entities composed of several individuals. Typically, off-Broadway and regional theatres tend to produce smaller and therefore less expensive musicals, and development of new musicals has increasingly taken place outside of New York and London or in smaller venues. For example, Spring Awakening and Grey Gardens were developed Off-Broadway before being launched on Broadway.

Several musicals returned to the spectacle format that was so successful in the 1980s, recalling extravaganzas that have been presented at times, throughout theatre history, since the ancient Romans staged mock sea battles. Examples include the musical adaptations of The Lord of the Rings (2007), Gone With the Wind (2008) and Spider-Man: Turn Off the Dark (2011). These musicals involved songwriters with little theatrical experience, and the expensive productions generally lost money. Conversely, The Drowsy Chaperone, Avenue Q, The 25th Annual Putnam County Spelling Bee and Xanadu, among others, have been presented in smaller-scale productions, mostly uninterrupted by an intermission, with short running times, and enjoyed financial success. In 2013, Time magazine reported a trend Off-Broadway has been "immersive" theatre, citing shows such as Natasha, Pierre & The Great Comet of 1812 (2012) and Here Lies Love (2013) in which the staging takes place around and within the audience. The shows set a joint record, each receiving 11 nominations for Lucille Lortel Awards. and feature contemporary scores.

Another trend has been to create a minimal plot to fit a collection of songs that have already been hits. Following the earlier success of Buddy - The Buddy Holly Story, these have included Movin' Out (2002, based on the tunes of Billy Joel), Jersey Boys (2006, The Four Seasons), Rock of Ages (2009, featuring classic rock of the 1980s) and many others. This style is often referred to as the "jukebox musical". Similar but more plot-driven musicals have been built around the canon of a particular pop group including Mamma Mia! (1999, based on the songs of ABBA), Our House (2002, based on the songs of Madness), and We Will Rock You (2002, based on the songs of Queen).
 * Jukebox musicals

Live-action film musicals were nearly dead in the 1980s and early 1990s, with exceptions of Victor/Victoria, Little Shop of Horrors and the 1996 film of Evita. In the new century, Baz Luhrmann began a revival of the film musical with Moulin Rouge! (2001). This was followed by Chicago in 2002; Phantom of the Opera in 2004; Dreamgirls in 2006; Hairspray, Across the Universe, Enchanted and Sweeney Todd all in 2007; Mamma Mia! in 2008; Nine in 2009; Burlesque in 2010; Les Misérables and Pitch Perfect in 2012, and Into The Woods in 2014. Dr. Seuss's How the Grinch Stole Christmas! (2000) and The Cat in the Hat (2003), turned children's books into live-action film musicals. After the immense success of Disney and other houses with animated film musicals beginning with The Little Mermaid in 1989 and running throughout the 1990s (including some more adult-themed films, like South Park: Bigger, Longer & Uncut (1999)), fewer animated film musicals were released in the first decade of the 21st century. The genre made a comeback beginning in 2010 with Tangled (2010), Rio (2011) and Frozen (2013). In Asia, India continues to produce numerous "Bollywood" film musicals, and Japan produces "Anime" and "Manga" film musicals.
 * Film and TV musicals

Made for TV musical films were popular in the 1990s, such as Gypsy (1993), Cinderella (1997) and Annie (1999). Several made for TV musicals in the first decade of the 21st century were adaptations of the stage version, such as South Pacific (2001), The Music Man (2003) and Once Upon A Mattress (2005), and a televised version of the stage musical Legally Blonde in 2007. Additionally, several musicals were filmed on stage and broadcast on Public Television, for example Contact in 2002 and Kiss Me, Kate and Oklahoma! in 2003. The made-for-TV musical High School Musical, and its several sequels, enjoyed particular success and were adapted for stage musicals and other media.

Some television shows have set episodes as a musical. Examples include episodes of Ally McBeal, Xena, the Buffy the Vampire Slayer episode Once More, with Feeling, That's So Raven, Daria, Oz, Scrubs (one episode was written by the creators of Avenue Q), Batman: The Brave and the Bold, episode "Mayhem of the Music Meister", and the 100th episode of That '70s Show, called That '70s Musical. Others have included scenes where characters suddenly begin singing and dancing in a musical-theatre style during an episode, such as in several episodes of The Simpsons, 30 Rock, Hannah Montana, South Park and Family Guy. The television series Cop Rock extensively used the musical format, as do the series Flight of the Conchords, Glee and Smash.

There have also been musicals made for the internet, including Dr. Horrible's Sing-Along Blog, about a low-rent super-villain played by Neil Patrick Harris. It was written during the WGA writer's strike. Since 2006, reality TV shows have been used to help market musical revivals by holding a talent competition to cast (usually female) leads. Examples of these are How Do You Solve a Problem Like Maria?, Grease: You're the One that I Want!, Any Dream Will Do, Legally Blonde - The Musical: The Search for Elle Woods, I'd Do Anything and Over the Rainbow.

In 2013, NBC made the first live television broadcast of a musical in over 50 years, The Sound of Music Live!. Although the production received mixed reviews, it was a ratings success, prompting suggestion by television executives that live musicals may be produced as an annual holiday event.

International musicals
The U.S. and Britain were the most active sources of book musicals from the 19th century through much of the 20th century (although Europe produced various forms of popular light opera and operetta, for example Spanish Zarzuela, during that period and even earlier). However, the light musical stage in other countries has become more active in recent decades.

Musicals from other English-speaking countries (notably Australia and Canada) often do well locally, and occasionally even reach Broadway or the West End (e.g., The Boy from Oz and The Drowsy Chaperone). South Africa has an active musical theatre scene, with revues like African Footprint and Umoja and book musicals, such as Kat and the Kings and Sarafina! touring internationally. Locally, musicals like Vere, Love and Green Onions, Over the Rainbow: the all-new all-gay... extravaganza and Bangbroek Mountain and In Briefs – a queer little Musical have been produced successfully.

Successful musicals from continental Europe include shows from (among other countries) Germany (Elixier and Ludwig II), Austria (Tanz der Vampire, Elisabeth, Mozart! and Rebecca), Czech Republic (Dracula), France (Notre Dame de Paris, Les Misérables, Angélique, Marquise des Anges and Roméo et Juliette) and Spain (Hoy No Me Puedo Levantar and The Musical Sancho Panza).

Japan has recently seen the growth of an indigenous form of musical theatre, both animated and live action, mostly based on Anime and Manga, such as Kiki's Delivery Service and Tenimyu. The popular Sailor Moon metaseries has had twenty-nine Sailor Moon musicals, spanning thirteen years. Beginning in 1914, a series of popular revues have been performed by the all-female Takarazuka Revue, which currently fields five performing troupes. Elsewhere in Asia, the Indian Bollywood musical, mostly in the form of motion pictures, is tremendously successful.

Hong Kong's first modern musical, produced in both Cantonese and Mandarin, is Snow.Wolf.Lake (1997). Beginning with a 2002 tour of Les Misérables, numerous Western musicals have been imported to mainland China and staged in English. Attempts at localizing Western productions in China began in 2008 when Fame was produced in Mandarin with a full Chinese cast at the Central Academy of Drama in Beijing. Since then, other western productions have been staged in China in Mandarin with a Chinese cast. The first Chinese production in the style of Western musical theatre was The Gold Sand in 2005. In addition, Li Dun, a well-known Chinese producer, produced Butterflies, based on a classic Chinese love tragedy, in 2007 as well as Love U Teresa in 2011.

Other countries with an especially active musicals scene include the Netherlands, Italy, Poland, Sweden, Mexico, Brazil, Argentina, Russia, and Turkey.

Relevance
The Broadway League announced that in the 2007–08 season, 12.27 million tickets were purchased for Broadway shows for a gross sale amount of almost a billion dollars. The League further reported that during the 2006–07 season, approximately 65% of Broadway tickets were purchased by tourists, and that foreign tourists were 16% of attendees. (These figures do not include off-Broadway and smaller venues.) The Society of London Theatre reported that 2007 set a record for attendance in London. Total attendees in the major commercial and grant-aided theatres in Central London were 13.6 million, and total ticket revenues were £469.7 million. Also the international musicals scene has been particularly active in recent years. However, as Stephen Sondheim has noted: "You have two kinds of shows on Broadway – revivals and the same kind of musicals over and over again, all spectacles. You get your tickets for The Lion King a year in advance, and essentially a family... pass on to their children the idea that that's what the theater is – a spectacular musical you see once a year, a stage version of a movie. It has nothing to do with theater at all. It has to do with seeing what is familiar.... I don't think the theatre will die per se, but it's never going to be what it was.... It's a tourist attraction.'"

The success of original material like Urinetown, Avenue Q, Spelling Bee and In the Heights, as well as creative re-imaginings of film properties, including Thoroughly Modern Millie, Hairspray, Billy Elliot and The Color Purple, and plays-turned-musicals, such as Spring Awakening, prompts theatre historian John Kenrick to write: "Is the Musical dead? ...Absolutely not! Changing? Always! The musical has been changing ever since Offenbach did his first rewrite in the 1850s. And change is the clearest sign that the musical is still a living, growing genre. Will we ever return to the so-called 'golden age,' with musicals at the center of popular culture? Probably not. Public taste has undergone fundamental changes, and the commercial arts can only flow where the paying public allows."