User:On The Dog Watch/Digital branding/Bibliography

Moth, D. (2012, November 12). How Coca-Cola uses co-creation to crowdsource new marketing ideas. Econsultancy. https://econsultancy.com/how-coca-cola-uses-co-creation-to-crowdsource-new-marketing-ideas/

Holt, D. (March, 2016). Branding in the age of social media. Harvard Business Review. https://hbr.org/2016/03/branding-in-the-age-of-social-media