User:Onoffkonoff/sandbox

In 2011, the Saskatchewan Ministry of Tourism, Parks, Culture and Sport started the Saskatchewanderer program to promote Saskatchewan as a tourism destination through social media, video and press coverage. Conceived by the Brown Communications Group, and inspired by The Best Job In The World, the program was originally promoted as "the best summer job ever." . In 2014, it was expanded from a 4-month long summer job to a year-long program. The application process has also changed since the program's debut: the first Saskatchewanderer, Andrew Konoff, faced three rounds of online voting, while more recent Saskatchewanderers have been subject to mixed rounds of online voting and traditional job interviews. The Saskatchewanderer program has been running annually since its inception, resulting in 6 programs and 5 Saskatchewanderers (as Caitlin Taylor was the Saskatchewanderer for consecutive years in 2013 and 2014 ).

The First Saskatchewanderer
More than 60 people applied to the original Saskatchewanderer program, and the pool was narrowed to ten competitors in the first round of voting, from which five were eliminated in an online vote using a custom Facebook application. The second round of voting eliminated eliminated a further two candidates, and in the final round, Andrew Konoff received the position. The successful candidate would be decided through three rounds of social media votingThe successful candidate would travel throughout the province, using saskatchewan tourism using social media. the job would be awarded based on a popular vote on a custom Facebook app, through three rounds of voting. After x contestants and three rounds of voting in the spring of 2011, After three rounds of voting via a custom Facebook app, Andrew Konoff was awarded the introductory position. In 2014, after the end of the third Saskatchewanderer's tenure, the Saskatchewanderer program was extended from a summer program to a full-year. As of 2016, the current Saskatchewanderer is what's his name.

http://www.saskatchewan.ca/government/news-and-media/2011/may/04/province-announces-its-saskatchewanderer http://www.saskatchewan.ca/government/news-and-media/2015/december/14/saskwanderer-wrap-up http://www.saskatchewan.ca/government/news-and-media/2013/august/15/saskatchewanderer-glides-through-summer-set-to-return-to-university http://www.saskatchewan.ca/government/news-and-media/2014/december/18/saskwanderer-wraps-up http://www.saskatchewan.ca/government/news-and-media/2015/january/29/new-saskatchewanderer http://www.saskatchewan.ca/government/news-and-media/2015/september/28/saskatchewanderer-applications http://www.saskatchewan.ca/government/news-and-media/2013/may/02/province-kicks-off-another-summer-of-saskatchewandering http://www.saskatchewan.ca/government/news-and-media/2016/january/08/2016-saskatchewanderer http://www.saskatchewan.ca/government/news-and-media/2012/february/03/saskatchewanderer-program-back-for-another-summer http://www.saskatchewan.ca/government/news-and-media/2012/august/17/saskatchewanderer-skydives-sets-off-for-school http://www.saskatchewan.ca/government/news-and-media/2013/february/04/saskatchewanderer-competition-kicks-off-third-year http://www.saskatchewan.ca/government/news-and-media/2014/february/04/saskatchewanderer https://www.saskatchewan.ca/government/news-and-media/2014/december/18/saskwanderer-wraps-up

Benefits
Job benefits included a large salary, free lodging in a multimillion-dollar villa, and transportation there and around the islands. The application process required a web video to be submitted, available publicly for consideration for the position. The job duties listed were primarily publicity-related with web videos, blogging, and photo diaries. The submission web site crashed two days following the launch of the campaign, from excessive visits and application video uploading.

Public interest
Interest continued for months. On 11 February 2009, Christopher Grima jumped off the South Causeway Bridge in Fort Pierce in Florida. The police report said that he "wanted to capture a video of himself jumping off the bridge, to gain attention of the recruiters" for this job. He quickly received a summons for breach of the peace / disorderly conduct. More marketing-savvy applicants created blogs and established Facebook groups to create buzz about themselves. Two hoaxes also fueled interest. Tourism Queensland invested US$1m in the campaign and generated US$70m of global publicity just one month after the campaign's launch.

Publicity
By the campaign's end, it has generated more than $200 million in global publicity value for Tourism Queensland. Brisbane advertising agency CumminsNitro was awarded three top awards at the Cannes International Advertising Festival. The campaign was acknowledged as very successful. BBC Television made a one-hour documentary about the final stages of the campaign which was directed by Agnieszka Piotrowska. Narrated by Toby Stephens, the film was broadcast on 2 July 2009 on BBC1 at 9pm, achieving the highest viewing figures for the whole week.

Advertising awards
In 2010 the advertising campaign was awarded two prestigious D&AD Black Pencil Awards.